Rustic Restaurant Menu Rebrand

I’m giving my restaurant’s entire menu a fresh, rustic personality and need a designer who can translate that vibe onto the page. Think warm, earthy colours, textured backgrounds that hint at reclaimed wood or kraft paper, and hand-drawn illustration accents alongside clear, inviting typography. No glossy food photos here—just carefully placed illustrations and text that let the dishes speak for themselves.

Scope
• Redesign the full menu layout (starters, mains, desserts, drinks) with a cohesive rustic aesthetic.
• Integrate custom or stock illustrations where they add charm and clarity.
• Choose fonts that look handcrafted yet stay highly legible in print and on screen.
• Supply both a print-ready PDF (CMYK, bleed) and an editable source file (InDesign or Illustrator preferred) plus a web-optimised PDF/JPG.

Process & expectations
I’d like to see two initial concepts, we’ll refine the favourite together, and then you’ll roll the final design out across all pages. I’ll provide the current menu and copy in a doc so you can focus purely on the visual overhaul.

Acceptance criteria
• Rustic visual style is consistently applied across every section.
• Only illustrations and text are used—no photography.
• Final files meet standard print specs and open perfectly in the supplied source format.
• All text remains editable.

If rustic design with illustrative flair is your speciality, let’s get this menu looking as appetising as the food itself.