Retro “Trick Fish” Logo Design

I’m launching a new lure-and-merch line called Trick Fish and I need a logo that instantly feels like it was lifted from a 1950s diner menu—chrome-gleam optimism, bold lines, playful typography, and a punchy, vibrant color palette that pops off packaging and apparel.

Visual concept
Picture a stylized fish where the head and tail keep their recognizable shape, but the mid-section opens into a whimsical “bag of tricks”: maybe cards, gears, or other subtle symbols of mischief curving with the fish’s body. The effect should read clearly at a glance in both large signage and a small embroidered patch.

Color & mood
Go full Bold and vibrant—sunlit aquas, cherry reds, creamy whites, or any other high-contrast combo you feel suits the 50’s soda-bar vibe while staying readable on dark and light backgrounds.

Timing
I’d love first drafts right away; the sooner you can jump on this, the better. I’m ready to give feedback in real time until we nail it.

Deliverables
• Primary logo in vector formats (AI, EPS, SVG)
• High-resolution PNG / JPEG with transparent background
• One dark and one light background variation
• License confirmation that I have full commercial rights

Send over a quick note with a link to a couple of your most relevant retro pieces and an estimate of how fast you can turn the first concept around. Let’s make this fish the star of the tackle shop.