Klaviyo-Focused Email Sequence Setup for Shopify Store

Job ID: 39212161

Budget: $30 – $250 AUD

Email Template Development & Implementation in Klaviyo (Shopify Store)

Have designed 3 welcome emails in Figma and need a freelancer to convert them into HTML/CSS email templates, implement them in Klaviyo, and set up an email sequence that works seamlessly with our Shopify store. The goal is to ensure the emails are responsive, SEO-friendly, and follow email best practices to optimize for deliverability, user engagement, and conversion. We are using Klaviyo for email marketing, and the Klaviyo app is already installed on our Shopify store.

Key Tasks:

1.Convert Figma Designs to HTML/CSS:

-Convert the 3 welcome email designs from the Figma files into fully functional HTML email templates.
-Ensure that the email templates are mobile-responsive
-Use inline CSS for styling and ensure all images are optimized for web/email use.
-Apply best practices for email accessibility (e.g., alt text for images, semantic structure) to ensure good rendering across various email clients (Gmail, Outlook, Apple Mail, etc.).
-Ensure SEO-friendliness by including proper meta descriptions, alt text for images, and other relevant SEO practices.

2. Implement Emails into Klaviyo:

-Upload the HTML email templates into Klaviyo.
-Set up a welcome email sequence within Klaviyo, triggered when a new user subscribes on Shopify store.
-Set appropriate time delays between the emails.

3. Set Up Pop-Up on Shopify Website to Capture Emails:

-Design and set up a pop-up form on the Shopify website to capture email signups using Klaviyo’s pop-up tool.
-Ensure the pop-up is user-friendly and non-intrusive, with a clear call to action.
-Integrate the pop-up form with Klaviyo welcome sequence

4. Test and Optimize:

-Perform extensive testing of the email templates across multiple email clients to ensure they render properly.
-Ensure the emails are deliverable and won’t trigger spam filters.
-Ensure the Shopify store and Klaviyo integration is working smoothly, with data syncing correctly (e.g., new signups, product purchases).

Skills Required:
Proficiency in HTML/CSS for email development.
Experience with Klaviyo and setting up email sequences and automations.
Experience with Shopify and integrating Klaviyo with Shopify to automate email flows.
Familiarity with Figma and converting designs into email-friendly HTML/CSS.
Knowledge of email best practices (e.g., accessibility, responsive design, image optimization).
Familiarity with email deliverability and ensuring emails pass through spam filters.
Experience setting up pop-up forms and integrating them with Klaviyo on Shopify.

Deliverables:
HTML/CSS code for all three welcome email templates.
Set up email sequence with appropriate timing and triggers in Klaviyo.
Pop-up form on the Shopify website for email capture integrated with Klaviyo.
Full testing and troubleshooting for email rendering and performance.

Timeline:
Initial Draft: 5-7 business days for first round of email templates and pop-up setup.
Testing and Revisions: 3-5 business days for testing and adjustments.
Final Delivery: Complete within 2 weeks from start.

Additional Notes:
The email sequence should be designed to nurture new subscribers and drive conversions
Please provide suggestions on improving the pop-up design or any other elements based on your experience with Klaviyo, Shopify, and email marketing best practices.