Comprehensive Shopify Store Overhaul Needed

I’m ready to give my existing Shopify store a complete makeover—design, features, and speed all need attention at once.

Design & Layout
The visual refresh must cover the homepage, product pages, and the navigation menu so shoppers move smoothly from landing to checkout. A modern Shopify 2.0 theme, custom Liquid tweaks, or another proven approach is fine so long as the brand feels fresh and the path to purchase is clear.

Functionality & Features
I haven’t locked in new add-ons yet. I’d like to discuss possibilities such as built-in customer reviews, an advanced search bar, or a wishlist and decide together which enhancements will genuinely boost conversions.

Performance & Speed
The final site should load noticeably faster on mobile and desktop. That means smart image handling, clean CSS/JS, and any other optimisation best practices you recommend. We’ll validate improvements using Shopify’s speed score and PageSpeed Insights.

Deliverables
• Updated theme files and assets deployed to a staging store
• Measurable speed improvement report (before-and-after scores with tools used)
• Short hand-over session or video walkthrough so I can maintain the new setup

If this scope fits your skill set in Shopify theme design, Liquid, and performance tuning, let’s talk through the finer points and start planning the upgrade.