Boutique WooCommerce Refresh — Soft, Curated Shopping Experience

Existing website: mahjforall.org

**Project Overview**

I’m looking for a designer/developer to refine the look and structure of my existing WooCommerce site.

The site is live and functioning, so this is not a rebuild. The goal is to make it feel more cohesive, intentional, and easy to navigate—less like a default template and more like a curated boutique experience.

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**Design Direction**

I have an established visual direction, including:

* logo
* color palette
* overall aesthetic (soft, slightly whimsical, “nostalgic sunset” feel with subtle hot air balloon elements)

I’m not looking for new branding. I need someone who can **apply and implement this direction cleanly and consistently across the site**.

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**Structure & Inspiration**

I like the layout and usability of riflepaperco.com:

* clear, intuitive navigation
* curated product presentation
* balance of ecommerce and storytelling

I’d like my site to function similarly, with a simpler homepage.

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**Scope of Work**

* Select and implement a **well-supported premium WooCommerce theme** that aligns with this layout/style
* Apply my existing branding (colors, fonts, visual direction) within that framework
* Refine navigation and product organization
* Redesign the homepage to feel guided and curated
* Clean up product and category pages for consistency

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**Important: Long-Term Sustainability**

I want this to be maintainable long-term. That means:

* prioritizing a solid theme foundation over custom/hard-coded fixes
* using built-in theme and WooCommerce functionality wherever possible
* avoiding fragile or overly customized solutions that are difficult to update

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**What I’m Looking For**

* Strong fundamentals in layout, spacing, and typography
* Experience with WooCommerce
* Good judgment when applying an existing design direction
* Clear, efficient communication

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**End Goal**

A site that feels:

* cohesive and thoughtfully designed
* easy to navigate (especially for beginners)
* visually distinct from standard WooCommerce templates
* aligned with a boutique, giftable brand