Marketing Project
Budget: $30 – $250 USD
• Efficiency of dollars spent
• When someone enrolls, we ask how they heard about the plan, what incentivized them to enroll, and see which marketing strategy worked best, etc.
• Pre-enrollment surveys
• Calculating dollar efficiency of different channels, to adjust budget for year 2.
• Long term tracking -> measuring against 5year baseline
Answer these questions based on the Paper attached
• When someone enrolls, we ask how they heard about the plan, what incentivized them to enroll, and see which marketing strategy worked best, etc.
• Pre-enrollment surveys
• Calculating dollar efficiency of different channels, to adjust budget for year 2.
• Long term tracking -> measuring against 5year baseline
Answer these questions based on the Paper attached