I need a Graphic to Designer to create an integrated Campaign
Budget: $10 – $30 USD
Integrated Campaign - CDC Center for Disease Control and Prevention
The Problem
The global world is dealing with a Pandemic, none like ever before. Major cities are on lockdown, people are dying by the thousands, distorted truths, no supplies and the list goes on and one. We are truly in a crisis against an invisible virus that we really do not know how to defend ourselves from by all intents and purposes. Coronavirus (COVID-19) has the potential upend life as we know it socially, environmentally, and economically. We have been told that social distancing and hand washing is our greatest weapon against this virus and its advancement yet, many people young and old for some reason do not seem to think the impact is real or that it applies to them. They are ignoring the COVID-19 rules.
Target Audience: All
The Need
CDC wants to raise awareness in this group of people about the impact their behavior can have on society, family as well as their own health. You are being asked to develop an integrated print campaign that educates young and old people and shows how the virus affects them too. It needs to be attention grabbing and relatable. Be creative in various ways that would get a young person’s attention and hopefully change their current behavior.
• Generate ideas for an integrated campaign. Design the campaign, keeping the following in mind:
• Unity across the campaign in terms of color, composition, visualization, tone of voice, typography.
• Variety: each ad should be different enough to warrant a viewer’s attention, yet unified so that the
viewer knows each individual ad belongs to a campaign.
• Make sure to keep each media channel’s specific capabilities in mind.
Deliverables: Billboard, Poster, Bus Shelter Ad, Social Media Ad, Tv Ad Storyboard
The Problem
The global world is dealing with a Pandemic, none like ever before. Major cities are on lockdown, people are dying by the thousands, distorted truths, no supplies and the list goes on and one. We are truly in a crisis against an invisible virus that we really do not know how to defend ourselves from by all intents and purposes. Coronavirus (COVID-19) has the potential upend life as we know it socially, environmentally, and economically. We have been told that social distancing and hand washing is our greatest weapon against this virus and its advancement yet, many people young and old for some reason do not seem to think the impact is real or that it applies to them. They are ignoring the COVID-19 rules.
Target Audience: All
The Need
CDC wants to raise awareness in this group of people about the impact their behavior can have on society, family as well as their own health. You are being asked to develop an integrated print campaign that educates young and old people and shows how the virus affects them too. It needs to be attention grabbing and relatable. Be creative in various ways that would get a young person’s attention and hopefully change their current behavior.
• Generate ideas for an integrated campaign. Design the campaign, keeping the following in mind:
• Unity across the campaign in terms of color, composition, visualization, tone of voice, typography.
• Variety: each ad should be different enough to warrant a viewer’s attention, yet unified so that the
viewer knows each individual ad belongs to a campaign.
• Make sure to keep each media channel’s specific capabilities in mind.
Deliverables: Billboard, Poster, Bus Shelter Ad, Social Media Ad, Tv Ad Storyboard