Your Perfect CV

I have a website already but I am not happy with it. My target audience is women 28-45. I need a better logo, a warmer colour scheme, an ability for clients to download CV templates and files in return for payment, scheduling of appointments for one on one consultations. I want to incorporate lead magnets e.g. quizzes, top ten lists on my homepage. I have different packages and so would like to showcase my packages on the website and connect it to payment, scheduling of an appointment or downloading CV templates. I want to create an email list from my lead magnets. My present site is www.yourperfectcv.com. The look I am going for are e.g. simplegreensmoothies.com