YMCA Vision 2030 Branding -- 2

World YMCA is looking to appoint a Designer to help design the branding elements of the YMCA Vision 2030, a bold initiative that will set the global YMCA Movement on a unitary strategic path towards empowering young people and communities to thrive in body, mind and spirit.

Deliverables
- YMCA Vision 2030 Logo;
- YMCA Vision 2030 Brand Kit (in English; to be used by Global, Regional, National and Local YMCA organizations);
- YMCA Vision 2030 Template Kit (as a minimum: roll-up, social media posts for at least 2 main networks, header page for documents, cover for publications, social media cover pages);

Special Note
The YMCA Vision 2030 logo/brand will be a secondary brand that YMCAs all over the world will be invited to use along with their organization’s logo. This should be reflected in the brand kit and the templates.


The visual identity should inspire (in the order of priorities):

- Unity / Coordination / Alignment;
- Global network, local impact;
- Youthful/Creative spirit;
- Balance in body, mind and spirit;

Please see attached the Vision 2030 draft proposal as of now.