Visual Identity and branding (english)

Job ID: 31389004

Budget: $20 – $80 USD

Required Deliverables:

Visual identity:
 Color Palette (between 3 and 5 colors): must follow the guidelines of colorimetry and / or color theory (if you do not have this skill, please refrain). I need proposals for color palette, explaining me why those colors best fit to my concept.
 Logo: at least three different concepts that reflect the identity described below in context. (all formats required: .ai, pdf, etc). Obviously, I´m going to choose one. We need to use the selected (and approved by me) color palette.
 Typography (2 or 3 fonts as a base; not rejected by web browsers): to use in my webpage.
 Photographic style (I need a selection and editing (at least 13) of some generic images/photos related to my service, where the use of the distinctive color appears (according to the color palette) in clothes or things of the people that appear in the image).
For example:

This image would be great if “red” were the selected color.
I´m going to use those images in my webpage, so I need the rights.
 Graphic resources: (Style guide, icon pack that represents: price, statistics, teamwork, idea, design, contact us, phone, server, beginner, intermediate, advanced, new, among others)

Brand identity:
Stationery:
 Letterhead format for Word and Power Point.
 Quote format
 Brochure
 Notebook cover
 Electronic Business Card

Others:
 Animated analogy infographic: House vs. Internet page. The idea is that clients can see it on my page. See images below.
 3 Wallpapers for computer and cell phone.
 Favicon
 Email templates to send: brochure, quotes, information requirements, contracts, invoices.
 3 custom zoom backgrounds (corporate office).
 2 backgrounds in gigantography for wall printing.





Context
Identity and Image

Personality: I want to show we are someone Genial, Creative, Uncomplicated, who listens and cares to understand the needs of his client, whose services are Accessible $ (in relation to the money; charges just enough) and who offers only what is necessary for the customer. It should also reflect speed and power, because in the future I will be offering hosting service.

Market: Those people, small and medium-sized companies, who want to have their website (hosting, domain, emails, web widgets).

Corporate Values (those principles that govern my business decisions):
 After listening and understanding, we offer solutions.
 We make it happen.
 Simplified ingenuity.
 High visual impact deliverables.

Promise: With us you get what you need, easily and at a fair price, a powerful website with a high visual impact.

Products / Services:
 WebSite creation
 Webages management
 Hosting
 Domains
 Computer security tools.