User-Friendly Catalog Interface Upgrade

As we aim to revamp our catalog, we're looking for a talented UI designer to enhance the user experience for our primary target audience - general consumers. The main focus will be on simplifying navigation to ensure effortless browsing and product discovery.

Key Requirements:
- Simplified Navigation: The ideal candidate should be adept at restructuring our existing navigation system to make it more intuitive and user-friendly. This entails streamlining the user's journey through the catalog without compromising on depth or variety.

Experience with E-commerce UI design is a plus, as our catalog will feature a wide range of products. The successful candidate will need to keep the overall look and feel of the interface in line with our brand identity.

Your role will involve collaborating with our team to understand our current system and work towards a more efficient and aesthetically pleasing solution. We do not have a formal feedback mechanism in place right now, therefore, your task will be vital in making sure our users are satisfied and our catalog's performance is improved.