B2B Tech Consultancy Brand Refresh
Budget: £250 – £750 GBP
Brand Refresh Brief for Digital Clarity
Project Overview
Digital Clarity, is a Growth Partner helps B2B tech companies build a Strategic Roadmap to the Right Customers.
We require a brand refresh to align its visual identity with its professional standing and innovative approach in the B2B tech marketing space. The refresh aims to maintain the existing logo while revisiting overall brand look and feel, consistency and visual appeal.
What we require:
- Colour pallet
- Image brand guide
- Presentation Deck for pitches (Google Slides)
- Social banners for profiles
- e-Newsletter template
- Graphical representation of our process (process to be provided)
- Demonstration of how the new branding would look on Web, mobile, banners, etc..
Once we are happy with the design, we will require the website design and build as a separate project.
Current Brand Elements
- Logo: To be retained as-is (client to provide)
- Current font family we like (Azeret Medium and Epilogue Light) - however Azeret spacing on some of our current branding is too wide
Sites we like:
Example sites we like:
https://www.savvycapital.io/process
- Like navigation
- Like video lead - for podcasts and YouTube videos
- Like the embedded Deck on the Process page (but don't like how it looks in the iframe)
- Like font and black
- Do not like the scroll banner
https://www.simcorp.com/
- Like look and feel, full page
- Nice imagery
- Like banner 3 core areas on slider so we can convey 3 different messages on one page
- Like as scroll clean white panels looks professional, black on white content, nice images
- Like navigation - gradient per section
- Do not like the huge font headers
https://austinwerner.io/
- Look and feel - black clean
- Modern
- Engage with graphics on the page
- Different look and feel stand out
What we don't like about our current branding:
- Too childish / playful
- Does not come across as authoritative
- Lacking corporate / professional feel
- Brand Refresh Objectives
- Establish a cohesive and professional visual identity
- Reflect the company's expertise in innovation and strategic thinking
- Demonstrate that we are trusted advisors - based on our vast experience within the market and successes with b2b tech businesses
Convey key brand attributes:
- Trust
- Integrity
- Expertise
- Professionalism
- Innovation
- Forward thinking and futureproofing
- Also want to stand out and be memorable
----We are not just another agency or lead generation company. We are strategic thinkers with over 20+ years experience, who know how to grow $5m b2b tech companies to over $20m revenue
Therefore - we need to show value, prestige, professionalism
Design Preferences
- Clean, minimalistic design with simple lines and use of space
- Primary colour scheme: White or black with an accent colour
- Accent colour: Bold but used subtly
- Imagery: People-focused to emphasize the human aspect of the business
Brand Positioning
Digital Clarity positions itself as:
- A Strategic Growth Partner for B2B Tech companies
- Focused on thinking, diagnosing, and strategizing rather than generic marketing
- A collaborator with tech leaders (CEOs, CMOs, CROs) seeking clarity and direction
Core Offerings
- Revenue Transformation Roadmap
- Custom strategies combining human experience, AI, and strategic thinking
- Solutions for elevating lead quality and redefining brand positioning
- Go To Market Strategies
Unique Selling Propositions
- Proven track record in achieving breakthrough results
- Strategy-first approach, focusing on problem-solving rather than service-selling
- Tailored solutions integrating company-wide insights
- Trusted advisor role, collaborating closely with leadership teams
Deliverables
Comprehensive brand guidelines including:
- Colour palette (primary and accent colours)
- Visual style guide included initial bank of images to use
- Graphical visualisation of what we do
- Templates for key marketing materials (presentations, documents, social media profile banners)
- Digital asset package (in a usable format for us to use for the website elements, email signatures, social media graphics)
POSSIBLE: requirement for website design based on delivery of the project.
Additional Considerations
- Emphasize the blend of human expertise and AI-powered solutions in the visual
- Ensure the refreshed brand effectively communicates Digital Clarity's position as a thought leader in the B2B tech marketing space
Project Overview
Digital Clarity, is a Growth Partner helps B2B tech companies build a Strategic Roadmap to the Right Customers.
We require a brand refresh to align its visual identity with its professional standing and innovative approach in the B2B tech marketing space. The refresh aims to maintain the existing logo while revisiting overall brand look and feel, consistency and visual appeal.
What we require:
- Colour pallet
- Image brand guide
- Presentation Deck for pitches (Google Slides)
- Social banners for profiles
- e-Newsletter template
- Graphical representation of our process (process to be provided)
- Demonstration of how the new branding would look on Web, mobile, banners, etc..
Once we are happy with the design, we will require the website design and build as a separate project.
Current Brand Elements
- Logo: To be retained as-is (client to provide)
- Current font family we like (Azeret Medium and Epilogue Light) - however Azeret spacing on some of our current branding is too wide
Sites we like:
Example sites we like:
https://www.savvycapital.io/process
- Like navigation
- Like video lead - for podcasts and YouTube videos
- Like the embedded Deck on the Process page (but don't like how it looks in the iframe)
- Like font and black
- Do not like the scroll banner
https://www.simcorp.com/
- Like look and feel, full page
- Nice imagery
- Like banner 3 core areas on slider so we can convey 3 different messages on one page
- Like as scroll clean white panels looks professional, black on white content, nice images
- Like navigation - gradient per section
- Do not like the huge font headers
https://austinwerner.io/
- Look and feel - black clean
- Modern
- Engage with graphics on the page
- Different look and feel stand out
What we don't like about our current branding:
- Too childish / playful
- Does not come across as authoritative
- Lacking corporate / professional feel
- Brand Refresh Objectives
- Establish a cohesive and professional visual identity
- Reflect the company's expertise in innovation and strategic thinking
- Demonstrate that we are trusted advisors - based on our vast experience within the market and successes with b2b tech businesses
Convey key brand attributes:
- Trust
- Integrity
- Expertise
- Professionalism
- Innovation
- Forward thinking and futureproofing
- Also want to stand out and be memorable
----We are not just another agency or lead generation company. We are strategic thinkers with over 20+ years experience, who know how to grow $5m b2b tech companies to over $20m revenue
Therefore - we need to show value, prestige, professionalism
Design Preferences
- Clean, minimalistic design with simple lines and use of space
- Primary colour scheme: White or black with an accent colour
- Accent colour: Bold but used subtly
- Imagery: People-focused to emphasize the human aspect of the business
Brand Positioning
Digital Clarity positions itself as:
- A Strategic Growth Partner for B2B Tech companies
- Focused on thinking, diagnosing, and strategizing rather than generic marketing
- A collaborator with tech leaders (CEOs, CMOs, CROs) seeking clarity and direction
Core Offerings
- Revenue Transformation Roadmap
- Custom strategies combining human experience, AI, and strategic thinking
- Solutions for elevating lead quality and redefining brand positioning
- Go To Market Strategies
Unique Selling Propositions
- Proven track record in achieving breakthrough results
- Strategy-first approach, focusing on problem-solving rather than service-selling
- Tailored solutions integrating company-wide insights
- Trusted advisor role, collaborating closely with leadership teams
Deliverables
Comprehensive brand guidelines including:
- Colour palette (primary and accent colours)
- Visual style guide included initial bank of images to use
- Graphical visualisation of what we do
- Templates for key marketing materials (presentations, documents, social media profile banners)
- Digital asset package (in a usable format for us to use for the website elements, email signatures, social media graphics)
POSSIBLE: requirement for website design based on delivery of the project.
Additional Considerations
- Emphasize the blend of human expertise and AI-powered solutions in the visual
- Ensure the refreshed brand effectively communicates Digital Clarity's position as a thought leader in the B2B tech marketing space