Tech Company- Brand Guideline Docs Refresh
Budget: $10 – $30 USD
NOT: PLEASE DO NOT APPLY UNLESS YOU HAVE FULLY READ THE JOB POST AND VIEWED THE FILES. NO AI SLOP PLEASE
About us
We are a UK digital health / SaMD startup building a clinic and pharmacy ecosystem platform (web app + product UI).
Project overview
We already have our core logo, icon and primary colours defined. These are fixed.
We also have a draft brand guidelines deck covering:
Mission and positioning
Logo, colours and typography
Accessibility notes
Early UI components
Brand voice
Developer references
There are two components to this project:
The core brand guidelines document
A UI/UX-specific brand guidelines layer focused on forms, assessments, patient feedback, safety and related flows
We now need a strong product / UI designer to refine and complete the system so it feels like a modern, credible digital health product, and to feed that back into the actual UI.
Some of the current UI components and screens need changing, enhancing or fixing. Colour usage needs a full review, and we need better in-context examples (for example real screens, forms and states) that developers can follow.
You must review the attached brand guidelines draft before applying so you understand the current state and gaps.
Scope
Review our existing deck, including:
Brand identity, logo and icon usage, current colour definitions
Accessibility / WCAG notes
Existing digital components and examples
Current developer handover notes
Build out and finalise:
Extended and neutral palettes, with states and usage rules based on our existing colours
Dark mode palette suitable for clinical UIs
Accessible colour combinations in line with WCAG (including states, alerts and notifications)
Tighten guidance for:
UI components (buttons, forms, inputs, tables, alerts, navigation, modals, charts)
Component states (hover, focus, disabled, error, success, warning, info)
Layout, spacing, grids and breakpoints
Brand voice for patient vs clinician vs pharmacy audiences (tone and examples)
Technical specs for developers (design tokens, CSS variables, spacing scale, typography scale)
UI / UX brand layer for clinical workflows:
Define clear UI/UX guidelines for forms, assessments, patient feedback flows and safety-critical screens
Specify patterns for error handling, confirmations, warnings and consent in clinical contexts
Ensure these patterns align with the overall brand system and accessibility requirements
UI polish / application work:
Audit the current portal UI and identify components that need fixing or aligning with the system
Update or redesign key components where needed (within the existing logo and core colour constraints)
Create a small set of real product screens as reference (for example dashboard, patient view, prescription flow, key forms and some mobile screens, all based on our wireframes) showing correct use of colours, typography and components
Ensure colour usage, hierarchy and interaction states are consistent across these examples
Deliverables
Updated brand / UI guidelines deck (PDF and editable source, ideally Figma)
UI/UX-specific guidelines for forms, assessments, patient feedback and safety-related flows
Clear colour and component usage rules tailored to our SaaS product UI
Defined design tokens (colour, type, spacing, radius, elevation) and developer-ready specs
Enhanced UI portal component examples and 3–5 key screens showing the system in context
A short list of specific UI fixes and improvements we should implement next
Requirements
Strong experience in brand and product / UI design for SaaS or digital health
Confident building full design systems around an existing logo and core palette
Comfortable working with complex, data-heavy or clinical interfaces
Familiar with accessibility and digital health standards (e.g. WCAG, regulated healthcare UX is a plus)
Able to produce concise, practical guidelines that designers and developers can apply directly
Solid Figma skills (or equivalent) and experience handing over to engineering teams
How to apply
Please include:
Confirmation you have carefully reviewed the attached brand guidelines draft
A brief intro and relevant experience (especially healthtech or SaaS)
1–2 examples of brand or UI guideline work (links or screenshots)
A fixed price for this project and your expected turnaround time
Applications that do not confirm review of the attached guidelines will not be considered.
About us
We are a UK digital health / SaMD startup building a clinic and pharmacy ecosystem platform (web app + product UI).
Project overview
We already have our core logo, icon and primary colours defined. These are fixed.
We also have a draft brand guidelines deck covering:
Mission and positioning
Logo, colours and typography
Accessibility notes
Early UI components
Brand voice
Developer references
There are two components to this project:
The core brand guidelines document
A UI/UX-specific brand guidelines layer focused on forms, assessments, patient feedback, safety and related flows
We now need a strong product / UI designer to refine and complete the system so it feels like a modern, credible digital health product, and to feed that back into the actual UI.
Some of the current UI components and screens need changing, enhancing or fixing. Colour usage needs a full review, and we need better in-context examples (for example real screens, forms and states) that developers can follow.
You must review the attached brand guidelines draft before applying so you understand the current state and gaps.
Scope
Review our existing deck, including:
Brand identity, logo and icon usage, current colour definitions
Accessibility / WCAG notes
Existing digital components and examples
Current developer handover notes
Build out and finalise:
Extended and neutral palettes, with states and usage rules based on our existing colours
Dark mode palette suitable for clinical UIs
Accessible colour combinations in line with WCAG (including states, alerts and notifications)
Tighten guidance for:
UI components (buttons, forms, inputs, tables, alerts, navigation, modals, charts)
Component states (hover, focus, disabled, error, success, warning, info)
Layout, spacing, grids and breakpoints
Brand voice for patient vs clinician vs pharmacy audiences (tone and examples)
Technical specs for developers (design tokens, CSS variables, spacing scale, typography scale)
UI / UX brand layer for clinical workflows:
Define clear UI/UX guidelines for forms, assessments, patient feedback flows and safety-critical screens
Specify patterns for error handling, confirmations, warnings and consent in clinical contexts
Ensure these patterns align with the overall brand system and accessibility requirements
UI polish / application work:
Audit the current portal UI and identify components that need fixing or aligning with the system
Update or redesign key components where needed (within the existing logo and core colour constraints)
Create a small set of real product screens as reference (for example dashboard, patient view, prescription flow, key forms and some mobile screens, all based on our wireframes) showing correct use of colours, typography and components
Ensure colour usage, hierarchy and interaction states are consistent across these examples
Deliverables
Updated brand / UI guidelines deck (PDF and editable source, ideally Figma)
UI/UX-specific guidelines for forms, assessments, patient feedback and safety-related flows
Clear colour and component usage rules tailored to our SaaS product UI
Defined design tokens (colour, type, spacing, radius, elevation) and developer-ready specs
Enhanced UI portal component examples and 3–5 key screens showing the system in context
A short list of specific UI fixes and improvements we should implement next
Requirements
Strong experience in brand and product / UI design for SaaS or digital health
Confident building full design systems around an existing logo and core palette
Comfortable working with complex, data-heavy or clinical interfaces
Familiar with accessibility and digital health standards (e.g. WCAG, regulated healthcare UX is a plus)
Able to produce concise, practical guidelines that designers and developers can apply directly
Solid Figma skills (or equivalent) and experience handing over to engineering teams
How to apply
Please include:
Confirmation you have carefully reviewed the attached brand guidelines draft
A brief intro and relevant experience (especially healthtech or SaaS)
1–2 examples of brand or UI guideline work (links or screenshots)
A fixed price for this project and your expected turnaround time
Applications that do not confirm review of the attached guidelines will not be considered.