Subscriptions form / subscriber UX
Budget: $250 – $750 AUD
1. About Australian Traveller Media and Australiantraveller.com
Australian Traveller Media is a small print & digital publisher based in Sydney, Australia.
Australian Traveller magazine is a quarterly travel magazine 100% focused on holiday travel in Australia.
2. Grand plan
- Increase traffic: From 300,000 to 1,000,000 users per month by July 2022
- Traffic from organic search channel: From 200,000 to 600,000 users per month
- Traffic from email channel: 20,000 to 100,000 users per month
- Need to grow email database from 90,000 to 500,000 subscribers
- Need to revamp the email subscriber journey
3. Problems with current email subscriber journey
- Treats print magazine subscribers and digital subscribers differently
- Not enough on-site buttons / links to the subscription form
- Subscribers cannot manage their own subscriptions and preferences
- Cumbersome and dated
4. What we want
a.) One single elegant and intuitive subscription form with the following functions / attributes:
- Three levels of subscriber (free, $10 digital magazine, $50 print magazine)
- Dynamic fields
- Google autofil / sign-in with social media account
- Autofil street address details
- Gift subscription functionality
- Online payments
- Integrated with Adestra (Upland Software)
b.) Profile centre for subscribers to manage their accounts and contact details
- Contact details
- Subscription level, renewals and payments
- Demographic information
- Travel preferences
- Integrated with Adestra (Upland Software)
c.) e-Mag library for subscribers to browse and view current and back issues of digital version of the print magazine
d.) Support marketing assets
- 4 buttons / links to the subscription form / profile centre login
- 4 email templates for email marketing
- 4 x subscription display advertising templates for Google Ads
- 4 x subscription display advertising templates for FB
5. Additional information
Australiantraveller.com is a Wordpress site
We have one technical staff member - Raman Kumar, Full Stack Developer
We do not have digital design skills inhouse
Our email marketing platform is Adestra
Our competitors include:
- CNtraveler.com
- Travelandleisure.com
Other competitors:
- Concreteplayground.com
- Escape.com.au
- Timeout.com
- Traveller.com.au
Australian Traveller Media is a small print & digital publisher based in Sydney, Australia.
Australian Traveller magazine is a quarterly travel magazine 100% focused on holiday travel in Australia.
2. Grand plan
- Increase traffic: From 300,000 to 1,000,000 users per month by July 2022
- Traffic from organic search channel: From 200,000 to 600,000 users per month
- Traffic from email channel: 20,000 to 100,000 users per month
- Need to grow email database from 90,000 to 500,000 subscribers
- Need to revamp the email subscriber journey
3. Problems with current email subscriber journey
- Treats print magazine subscribers and digital subscribers differently
- Not enough on-site buttons / links to the subscription form
- Subscribers cannot manage their own subscriptions and preferences
- Cumbersome and dated
4. What we want
a.) One single elegant and intuitive subscription form with the following functions / attributes:
- Three levels of subscriber (free, $10 digital magazine, $50 print magazine)
- Dynamic fields
- Google autofil / sign-in with social media account
- Autofil street address details
- Gift subscription functionality
- Online payments
- Integrated with Adestra (Upland Software)
b.) Profile centre for subscribers to manage their accounts and contact details
- Contact details
- Subscription level, renewals and payments
- Demographic information
- Travel preferences
- Integrated with Adestra (Upland Software)
c.) e-Mag library for subscribers to browse and view current and back issues of digital version of the print magazine
d.) Support marketing assets
- 4 buttons / links to the subscription form / profile centre login
- 4 email templates for email marketing
- 4 x subscription display advertising templates for Google Ads
- 4 x subscription display advertising templates for FB
5. Additional information
Australiantraveller.com is a Wordpress site
We have one technical staff member - Raman Kumar, Full Stack Developer
We do not have digital design skills inhouse
Our email marketing platform is Adestra
Our competitors include:
- CNtraveler.com
- Travelandleisure.com
Other competitors:
- Concreteplayground.com
- Escape.com.au
- Timeout.com
- Traveller.com.au