Social Media Graphic Designer Needed

Job ID: 39552476

Budget: ₹1,500 – ₹12,500 INR

Job Description: Social Media Post Template Designer
Position: Freelance Social Media Template Designer
Location: Remote
Job Type: Project-based, Freelance
About the Role:
We’re seeking a talented and creative graphic designer specialized in creating engaging and visually appealing social media post templates. You’ll be responsible for designing templates that align with our brand's distinct style guide, maintaining consistency and visual harmony across social media platforms including Instagram, Facebook, and LinkedIn.
App Category: Educational, Literacy Development
Target Age Group: Parents and educators of children aged 6-10 years (1st to 4th grade)
Responsibilities:
• Design aesthetically pleasing and professional social media templates.
• Adhere strictly to provided brand guidelines for colours, typography, and layout.
• Create templates in specified dimensions (Instagram/Facebook: 1080x1350, LinkedIn: 1080x1080).
• Ensure all text, icons, and buttons are clearly legible and well-balanced within the layout.
• Use a consistent placeholder in place of the brand logo to maintain brand alignment across all template designs.
• Incorporate a common visual element (such as a coloured frame, icon, or motif or geometry shapes suitable) across all templates to establish a unified brand identity.
• Deliver templates that are easy for non-designers to edit and customize.
• Collaborate closely with our marketing and content teams to capture the intended message and brand voice.
Design Guidelines to Follow:
Fonts:
• Heading: Riffic Free (40pt) - Bold, clear, impactful
• Subheading: Patagonia Regular (28pt) - Concise, reinforcing the heading
• Body Text: Poppins (20pt) - Short, emotionally engaging, clearly structured bullet points
Color Palette:
• Primary Colors:
o Bright Blue (#00A0C4)
o Magenta Red (#DD4573)
o Charcoal Grey (#424242)
• Secondary Colors:
o Soft Grey (#E4EAEC)
o Golden Yellow (#EFAA26)
o Fresh Green (#4AB88D)
Expected Deliverables:
• Editable design files in Photoshop (.PSD), Illustrator (.AI), or Canva (.CNP).
• PNG and JPG versions of templates for preview purposes.
• Clearly labeled and structured layers for easy customization.

Qualifications:
• Proven graphic design experience, preferably with social media templates.
• Expert proficiency with design tools such as Adobe Photoshop, Illustrator, or Canva.
• Strong understanding of branding and visual storytelling.
• Exceptional attention to detail, with an eye for typography, colour harmony, and layout balance.
• Excellent communication skills and ability to interpret creative briefs accurately.