Skeinz Epic Sale Campaign Materials

Creative Brief – Skeinz Epic Sale
Campaign Overview
Skeinz is launching its Epic Sale, offering customers incredible deals on high-quality yarn. The campaign will be promoted across Meta, Google Display, and billboards with a mix of static tiles and banners to drive urgency and excitement.
Objectives
• Drive awareness of the Skeinz Epic Sale.
• Encourage online and in-store purchases during the sale period.
• Create urgency with a limited-time offer message.
Key Deliverables
1. Static Tiles for Meta & Google
o Sizes:
 1080x1080px (square)
 1920x1080px (landscape)
 1080x1920px (story format)
o Formats: JPG/PNG
2. Billboard & Display Banners
o Portrait: 1080x1920px
o Landscape:
 1920x720px
 1920x1080px
o Formats: JPG/PNG
Creative Direction
Look & Feel
• Bold, eye-catching design that reflects Skeinz’s brand identity.
• Vibrant and colours associated with yarn and creativity.
• Clean typography for clear messaging, even at a glance.
• High-quality images of yarn and crafted pieces to inspire customers.
Messaging (Variations for different assets)
• Main Headline: "Skeinz Epic Sale – Limited Time Only!"
• Subtext (optional): "Huge discounts on all yarns!"
• Call-to-Action: "Shop Now" / "Limited Stock – Don’t Miss Out!"
• URL: Skeinz.com
Branding Elements
• Skeinz logo (high-resolution) + Epic Sale brand
• Consistent color palette (aligned with Skeinz branding)
• Font: Montserrat
Concepts:
• Block colours with text overlaid
• Image background with text overlaid
• TBC
• TBC
Timeline
• Creative Concepts Due: 3 March 2025
• Final Assets Due: 5 March 2025