Shopify Website Design Contest

About The Brand

Bravo Owl Society is a premium mail club and stationery brand centered around handwritten letters, pen pals, journaling, and meaningful correspondence.

The aesthetic is:

• Vintage postal
• Dark academia
• Stationery lover
• Literary society
• Elegant but approachable
• Premium membership club

The website should feel like joining an exclusive society rather than shopping at a typical stationery store.

Website Goal

Build a complete Shopify website for:

Mail Club Membership
Stationery Shop
Community / Pen Pal Program
Brand Story

Primary conversion goal:

Increase Mail Club memberships.

Secondary conversion goal:

Increase stationery sales.

Brand Assets Provided

Designer will receive:

• Owl Crest Logo
• Mailbox Icon
• Open Envelope Icon
• Closed Envelope Icon
• Quill Icon
• Ink Bottle Icon
• Crescent Moon Icon
• Gold Star Icon
• Repeating Pattern Assets
• Additional branding graphics

These assets should be incorporated throughout the website.

Brand Colors

Primary Emerald

#0F3B35

Dark Forest

#163E38

Footer Green

#0A2420

Antique Gold

#C8A04A

Rich Gold

#D4AF37

Warm Ivory

#F8F3EA

Parchment Cream

#EFE6D6

Body Text

#2C2C2C

Muted Text

#6B655D

Website Style Direction

The website should feel similar to:

• Luxury stationery brands
• Membership clubs
• Vintage library aesthetics
• Curated subscription experiences

Avoid:

• Bright modern colors
• Minimalist tech startup styling
• Cartoon aesthetics
• Generic Shopify templates

Homepage Structure

Hero Section

Headline:

BRAVO OWL SOCIETY

Subheadline:

Letters Worth Waiting For

Body Copy:

A modern mail club and stationery shop for people who love meaningful letters, beautiful paper, and thoughtful connection.

Buttons:

Join The Society

Shop Stationery

Hero Visual:

Use envelope, mailbox, moon, star, and stationery elements.

Do not use the owl crest as the primary hero image.

The owl crest should function as a premium seal.

Section 2

Explore The Society

Mail Club

Monthly letters and exclusive surprises delivered to your mailbox.

Stationery

Beautiful tools for thoughtful writing.

Happy Mail

Thoughtful pieces designed to send, save, and share.

Society Exclusives

Members-only collections available throughout the year.

Section 3

About The Society

Bravo Owl Society brings people together through handwritten letters, beautiful stationery, and thoughtful connection.

Membership includes:

• Exclusive stationery
• Letter writing prompts
• Seasonal surprises
• Community activities

Button:

Learn More

Use owl crest prominently in this section.

Section 4

Membership Section

Headline:

Become A Member

Body:

Receive exclusive mail every month.

Your membership includes curated stationery, society exclusives, writing prompts, and seasonal items made for people who still love real mail.

Button:

Join Today

Section 5

Featured Products

Writing Sets

Wax Seals

Journals

Postcards

Sticker Packs

Pen Pal Bundles

Section 6

How It Works

Join

Choose your membership.

Write

Use your monthly stationery.

Connect

Send meaningful mail and build friendships through correspondence.

Section 7

Testimonials

Designer should create elegant testimonial section.

Section 8

Email Signup

Headline:

Join The Society

Body:

Be the first to know about new releases, special offers, and society updates.

Footer

Large Owl Crest

Columns:

Shop

Stationery
Journals
Stickers
Collections
Gift Cards

Society

Mail Club
Pen Pals
Community
FAQ

Help

Contact
Shipping
Returns
Track Order

Required Shopify Pages

Home

Mail Club

Shop

Pen Pals

About

FAQ

Contact

Privacy Policy

Terms & Conditions

Shipping Policy

Returns Policy

Contest Deliverables

Homepage mockup

Mobile homepage mockup

Desktop homepage mockup

Color palette application

Typography recommendations

Shopify theme recommendation

Final Shopify implementation capability preferred

Winning Entry Criteria

• Premium appearance
• Strong membership conversion focus
• Beautiful use of provided branding assets
• Elegant typography
• Excellent mobile experience
• Strong visual storytelling
• Professional Shopify execution

Target feeling:

"A premium literary society and mail club that people are excited to join."