Shopify Email Marketing Design
Budget: $15 – $25 AUD
Initial steps:
- Review the following content to gain an understanding of where we want to be: https://www.instagram.com/reel/DHLmfd0OCyk/?igsh=MXhqdzY3b2U4eWloMQ==
- Review current templates and designs attached.
- Familiarise yourself with Providoor's branding and mission via the following Figma document: https://www.figma.com/design/WpJ2CVDeOoTDd4kfdNeY52/Providoor-2025?node-id=2001-1971&t=cUaw88fpYNkoBKsm-1
- Review Providoor's website: http://www.providoor.com familiarise with what products have been recently added.
## Task Overview
Design and create a compelling "New Menu Additions" EDM that elevates Providoor's email marketing presence while driving conversions through our Shopify storefront.
We want our emails to directly aide of Ecommerce, you must create a design which makes it hard for the user to **NOT** purchase or click-through to something.
## Key Objectives
- Create a visually striking template that surpasses our current email designs, readability, information digestion and hirechay must be optimised.
- Moving elements e.g .GIFS to ensure movement where necessary
- Drive higher conversion rates through strategic design and content placement
- Strengthen brand identity while showcasing new menu items
## Essential Design Elements
### 1. Chef Involvement (USP)
- Prominently feature chef personalities and there direct involvement with each dish provided.
- Include chef quotes or testimonials about new menu items.
- Showcase Chef insight of dish creation.
### 2. Product Display & Placement
- High-quality, appetising imagery of new menu items.
- Strategic placement of CTAs throughout the email.
- Clear pricing and value proposition for each item.
- Mobile-responsive design ensuring optimal viewing across devices.
## Technical Requirements
- Platform: Klaviyo.
- Must be compatible with Shopify integration.
- Responsive design across all major email clients.
## Projected Success Metrics
- Improved open rates compared to current templates.
- Higher click-through rates on product links.
- Increased conversion rate from email to purchase.
## Deliverables
- Complete email design mockup.
- Design rationale explaining CRO-focused decisions.
- Mobile and desktop versions.
- Prove efficient in tracking UTM or otherwise.
- Communicate whether a dedicated landing page is required or not.
The successful candidate will demonstrate their ability to combine compelling visual design with conversion rate optimiSation principles, creating an email that's both beautiful and effective at driving sales.
- Review the following content to gain an understanding of where we want to be: https://www.instagram.com/reel/DHLmfd0OCyk/?igsh=MXhqdzY3b2U4eWloMQ==
- Review current templates and designs attached.
- Familiarise yourself with Providoor's branding and mission via the following Figma document: https://www.figma.com/design/WpJ2CVDeOoTDd4kfdNeY52/Providoor-2025?node-id=2001-1971&t=cUaw88fpYNkoBKsm-1
- Review Providoor's website: http://www.providoor.com familiarise with what products have been recently added.
## Task Overview
Design and create a compelling "New Menu Additions" EDM that elevates Providoor's email marketing presence while driving conversions through our Shopify storefront.
We want our emails to directly aide of Ecommerce, you must create a design which makes it hard for the user to **NOT** purchase or click-through to something.
## Key Objectives
- Create a visually striking template that surpasses our current email designs, readability, information digestion and hirechay must be optimised.
- Moving elements e.g .GIFS to ensure movement where necessary
- Drive higher conversion rates through strategic design and content placement
- Strengthen brand identity while showcasing new menu items
## Essential Design Elements
### 1. Chef Involvement (USP)
- Prominently feature chef personalities and there direct involvement with each dish provided.
- Include chef quotes or testimonials about new menu items.
- Showcase Chef insight of dish creation.
### 2. Product Display & Placement
- High-quality, appetising imagery of new menu items.
- Strategic placement of CTAs throughout the email.
- Clear pricing and value proposition for each item.
- Mobile-responsive design ensuring optimal viewing across devices.
## Technical Requirements
- Platform: Klaviyo.
- Must be compatible with Shopify integration.
- Responsive design across all major email clients.
## Projected Success Metrics
- Improved open rates compared to current templates.
- Higher click-through rates on product links.
- Increased conversion rate from email to purchase.
## Deliverables
- Complete email design mockup.
- Design rationale explaining CRO-focused decisions.
- Mobile and desktop versions.
- Prove efficient in tracking UTM or otherwise.
- Communicate whether a dedicated landing page is required or not.
The successful candidate will demonstrate their ability to combine compelling visual design with conversion rate optimiSation principles, creating an email that's both beautiful and effective at driving sales.