Sequential Storefront Window Wrap Design
Budget: $10 – $100 CAD
1. Project Overview
Project Type: Large-format storefront window wrap design
Business Type: Flooring retail store
Goal: Stop foot traffic, tell a compelling story, and draw walk-in customers into the store
Primary Concept: "Sequential Journey" — a story that unfolds from left to right across 8 window panels, taking the pedestrian from problem → solution → finishing touch
2. Storefront Specifications
The storefront consists of 8 window panels divided by ~2.5-inch metal mullions, plus a door on the far right.
Element Order (Left to Right) Quantity Width Height
Large Windows Panels 1, 2, 3, 4 4 46 inches 87 inches
Small Windows Panels 5, 6, 7, 8 4 43 inches 87 inches
Door Far right 1 31 inches 76.5 inches
Dividers Between every panel N/A ~2.5 inches Full height
Total Frontage: Approximately 50 feet wide
Important Note: The panels are separated by physical dividers. The design must treat each panel as a separate canvas. Do not attempt to print across the dividers.
3. Design Concept: Sequential Journey
The design should tell a story that unfolds naturally as pedestrians walk from left to right past the store.
The Three-Act Structure
Act Panels Theme Emotional Hook
Act 1: The Problem Panels 1-2 Tired, damaged, ugly floors "I have that problem."
Act 2: The Solution Panels 3-5 Installation and new floors "They can fix this."
Act 3: The Finishing Touch Panels 6-7 Area rug and completed room "I want that room."
Call to Action Panel 8 Store name + invitation "I should go inside."
4. Panel-by-Panel Content Breakdown
Panel Width Act Visual Description Primary Text (Large) Secondary Text (Smaller)
1 46" Problem Close-up of damaged, worn, stained flooring. Think: ugly carpet, scratched vinyl, or beat-up wood. The image should evoke discomfort. "Tired Floors?" —
2 46" Problem Wider shot of the same ugly room. Show a full room that looks dated and worn. Make the viewer think, "That's my house." "We've seen worse." —
3 46" Solution Installation in progress. Tools, underlayment, planks going down. Show the transformation beginning. Looks like progress and craftsmanship. "We fix them." —
4 46" Solution Beautiful new LVP or Engineered Wood floor installed. Show close-up of the plank texture and color. This is the "hero product" shot. "Vinyl • Wood • Laminate" —
5 43" Solution Completed room with the new floor. Furniture is back in place. The room looks modern, bright, and finished. "The New Floor." —
6 43" Finishing Touch A gorgeous Persian or high-end area rug being unrolled or placed onto the new floor. Movement in the image adds energy. "The Rug." —
7 43" Finishing Touch The fully finished, magazine-worthy room. Everything is styled perfectly. The rug ties the entire room together. This is the aspirational payoff. "The Finishing Touch." —
8 43" Call to Action Your store branding. Clean, bold, inviting. "Visit Our Showroom" "Your trusted flooring experts"
5. Door Treatment
The door should be treated as a separate branding element, not part of the narrative.
Door Section Content
Upper portion Store name + logo (centered)
Middle "Open" sign or store hours
Lower portion "Flooring • Rugs • Tile • Carpet" (one line, small text)
6. Design Aesthetic & Branding
Element Requirement
Tone High-end, aspirational, trustworthy, full-service
Style Clean, modern, uncluttered. Each panel should feel like a framed photograph in a gallery
Colors Warm, inviting tones (natural woods, warm greys, rich rug colors) — not cold or industrial
Primary Font Bold, sans-serif (e.g., Helvetica Bold, Montserrat, Proxima Nova) — readable from across the street
Secondary Font Clean, elegant serif or light sans-serif
Text Size Primary text should be minimum 3 feet tall on the 10-foot canvas
Minimum Text Keep text to a minimum. Let the images tell the story.
7. Technical Requirements
Requirement Specification
Panel 1-4 Dimensions 46" wide x 87" tall (each)
Panel 5-8 Dimensions 43" wide x 87" tall (each)
Door Dimensions 31" wide x 76.5" tall
File Format Print-ready vector files (Adobe Illustrator .AI or .EPS preferred) with all text outlined
Resolution Minimum 150 DPI at full scale for raster images. 300 DPI preferred
Color Mode CMYK
Bleed 0.5 inch bleed on all sides
Safety Margin Keep all critical text and imagery at least 1 inch inside the trim line
Perforated Film Design must be optimized for perforated window film (one-way visibility). High-contrast, bold imagery works best. Avoid fine details or small text that may be lost in the perforations
8. Deliverables
Please deliver the following files for each panel (Panels 1-8) and the door:
File Type Description
.AI or .EPS Print-ready vector file with all text outlined
.PDF High-resolution PDF for proofing
.JPEG Low-resolution JPEG for quick preview
Mockup A digital mockup showing all 8 panels installed on the storefront
9. Budget
Budget Range: $500 - $1,500 USD
(Please provide a quote based on the scope of work described above)
10. Timeline
Desired Completion Date: 2-3 weeks from project start
Revisions: Please include 2 rounds of revisions in your quote
11. Questions for the Freelancer
Before we begin, please confirm:
Do you have experience designing for large-format window wraps or perforated film?
Can you provide a rough sketch or mockup before finalizing the design?
Will the final files be compatible with a large-format printer?
Are revisions included in your quote? How many rounds?
Do you have experience with retail storytelling or sequential narrative design?
Can you provide examples of similar storefront or window wrap projects you've completed?
12. How to Apply
Please include the following in your proposal:
Link to your portfolio (must include retail, storefront, or large-format design)
Estimated timeline
Estimated cost
Confirmation that you can deliver the required file formats
Any questions about the project
13. Reference Images
(Please insert 2-3 links to images of window wraps, room styling, color palettes, or design aesthetics you like)
Suggested Reference Types:
Window wraps with strong storytelling
High-end retail storefronts
Flooring lifestyle photography
Persian or area rug styling
Color palettes (warm woods, greys, rich rug colors)
14. Additional Notes
Tile (Mosaic): If possible, incorporate a small mosaic tile accent within the "Hard Surfaces" panels (e.g., as a backsplash or accent wall in the lifestyle shot). This signals we offer tile without giving it its own section.
Carpet & Contractor Discounts: Do NOT include these in the window wrap. Omit entirely.
Dividers: The 2.5-inch mullions between panels should be treated as negative space. Do not design across them.
Photography: If you offer photography services or can recommend a photographer for the lifestyle images, please include that in your proposal.
Project Type: Large-format storefront window wrap design
Business Type: Flooring retail store
Goal: Stop foot traffic, tell a compelling story, and draw walk-in customers into the store
Primary Concept: "Sequential Journey" — a story that unfolds from left to right across 8 window panels, taking the pedestrian from problem → solution → finishing touch
2. Storefront Specifications
The storefront consists of 8 window panels divided by ~2.5-inch metal mullions, plus a door on the far right.
Element Order (Left to Right) Quantity Width Height
Large Windows Panels 1, 2, 3, 4 4 46 inches 87 inches
Small Windows Panels 5, 6, 7, 8 4 43 inches 87 inches
Door Far right 1 31 inches 76.5 inches
Dividers Between every panel N/A ~2.5 inches Full height
Total Frontage: Approximately 50 feet wide
Important Note: The panels are separated by physical dividers. The design must treat each panel as a separate canvas. Do not attempt to print across the dividers.
3. Design Concept: Sequential Journey
The design should tell a story that unfolds naturally as pedestrians walk from left to right past the store.
The Three-Act Structure
Act Panels Theme Emotional Hook
Act 1: The Problem Panels 1-2 Tired, damaged, ugly floors "I have that problem."
Act 2: The Solution Panels 3-5 Installation and new floors "They can fix this."
Act 3: The Finishing Touch Panels 6-7 Area rug and completed room "I want that room."
Call to Action Panel 8 Store name + invitation "I should go inside."
4. Panel-by-Panel Content Breakdown
Panel Width Act Visual Description Primary Text (Large) Secondary Text (Smaller)
1 46" Problem Close-up of damaged, worn, stained flooring. Think: ugly carpet, scratched vinyl, or beat-up wood. The image should evoke discomfort. "Tired Floors?" —
2 46" Problem Wider shot of the same ugly room. Show a full room that looks dated and worn. Make the viewer think, "That's my house." "We've seen worse." —
3 46" Solution Installation in progress. Tools, underlayment, planks going down. Show the transformation beginning. Looks like progress and craftsmanship. "We fix them." —
4 46" Solution Beautiful new LVP or Engineered Wood floor installed. Show close-up of the plank texture and color. This is the "hero product" shot. "Vinyl • Wood • Laminate" —
5 43" Solution Completed room with the new floor. Furniture is back in place. The room looks modern, bright, and finished. "The New Floor." —
6 43" Finishing Touch A gorgeous Persian or high-end area rug being unrolled or placed onto the new floor. Movement in the image adds energy. "The Rug." —
7 43" Finishing Touch The fully finished, magazine-worthy room. Everything is styled perfectly. The rug ties the entire room together. This is the aspirational payoff. "The Finishing Touch." —
8 43" Call to Action Your store branding. Clean, bold, inviting. "Visit Our Showroom" "Your trusted flooring experts"
5. Door Treatment
The door should be treated as a separate branding element, not part of the narrative.
Door Section Content
Upper portion Store name + logo (centered)
Middle "Open" sign or store hours
Lower portion "Flooring • Rugs • Tile • Carpet" (one line, small text)
6. Design Aesthetic & Branding
Element Requirement
Tone High-end, aspirational, trustworthy, full-service
Style Clean, modern, uncluttered. Each panel should feel like a framed photograph in a gallery
Colors Warm, inviting tones (natural woods, warm greys, rich rug colors) — not cold or industrial
Primary Font Bold, sans-serif (e.g., Helvetica Bold, Montserrat, Proxima Nova) — readable from across the street
Secondary Font Clean, elegant serif or light sans-serif
Text Size Primary text should be minimum 3 feet tall on the 10-foot canvas
Minimum Text Keep text to a minimum. Let the images tell the story.
7. Technical Requirements
Requirement Specification
Panel 1-4 Dimensions 46" wide x 87" tall (each)
Panel 5-8 Dimensions 43" wide x 87" tall (each)
Door Dimensions 31" wide x 76.5" tall
File Format Print-ready vector files (Adobe Illustrator .AI or .EPS preferred) with all text outlined
Resolution Minimum 150 DPI at full scale for raster images. 300 DPI preferred
Color Mode CMYK
Bleed 0.5 inch bleed on all sides
Safety Margin Keep all critical text and imagery at least 1 inch inside the trim line
Perforated Film Design must be optimized for perforated window film (one-way visibility). High-contrast, bold imagery works best. Avoid fine details or small text that may be lost in the perforations
8. Deliverables
Please deliver the following files for each panel (Panels 1-8) and the door:
File Type Description
.AI or .EPS Print-ready vector file with all text outlined
.PDF High-resolution PDF for proofing
.JPEG Low-resolution JPEG for quick preview
Mockup A digital mockup showing all 8 panels installed on the storefront
9. Budget
Budget Range: $500 - $1,500 USD
(Please provide a quote based on the scope of work described above)
10. Timeline
Desired Completion Date: 2-3 weeks from project start
Revisions: Please include 2 rounds of revisions in your quote
11. Questions for the Freelancer
Before we begin, please confirm:
Do you have experience designing for large-format window wraps or perforated film?
Can you provide a rough sketch or mockup before finalizing the design?
Will the final files be compatible with a large-format printer?
Are revisions included in your quote? How many rounds?
Do you have experience with retail storytelling or sequential narrative design?
Can you provide examples of similar storefront or window wrap projects you've completed?
12. How to Apply
Please include the following in your proposal:
Link to your portfolio (must include retail, storefront, or large-format design)
Estimated timeline
Estimated cost
Confirmation that you can deliver the required file formats
Any questions about the project
13. Reference Images
(Please insert 2-3 links to images of window wraps, room styling, color palettes, or design aesthetics you like)
Suggested Reference Types:
Window wraps with strong storytelling
High-end retail storefronts
Flooring lifestyle photography
Persian or area rug styling
Color palettes (warm woods, greys, rich rug colors)
14. Additional Notes
Tile (Mosaic): If possible, incorporate a small mosaic tile accent within the "Hard Surfaces" panels (e.g., as a backsplash or accent wall in the lifestyle shot). This signals we offer tile without giving it its own section.
Carpet & Contractor Discounts: Do NOT include these in the window wrap. Omit entirely.
Dividers: The 2.5-inch mullions between panels should be treated as negative space. Do not design across them.
Photography: If you offer photography services or can recommend a photographer for the lifestyle images, please include that in your proposal.