IB School Logo Design
Budget: ₹12,500 – ₹37,500 INR
LOGO DESIGN COMPETITION BRIEF
“Wolf or Eagle Crest” for [School Name] International School
Background
New international school combining heritage and modern innovation.
Logo should show strength, tradition, leadership, and aspiration.
Style should feel premium, timeless, and comparable to Harrow New York or Harrods.
Theme & Symbolism
Eagle: vision, courage, leadership, wisdom.
Wolf: loyalty, unity, guardianship, perseverance.
Also use, Phoenix, Lion
Overall tone: prestige, purpose, strong character.
Design Requirements
Choose either a wolf or an eagle as the main symbol.
Create a crest or shield-style emblem (heritage school style).
Animal must look noble, not aggressive.
Include a Latin motto in a banner or at the base.
Must work well on uniforms, signage, and digital platforms.
Latin Motto Options
Wolf themes:
Fortitudo et Fidelitas (Strength and Loyalty)
Virtus in Unitate (Strength in Unity)
Custodes Sapientiae (Guardians of Wisdom)
Eagle themes:
Visio et Virtus (Vision and Courage)
Per Altiora Surgimus (We Rise to Greater Heights)
Sapientia Alis (Wisdom Gives Us Wings)
General options:
Ars Vivendi (The Art of Living)
Audere et Servire (To Dare and to Serve)
Designers may also propose their own Latin motto.
Colour Palette
Primary: Royal Blue or Midnight Blue.
Accent: Gold or Antique Gold.
Secondary: White, Silver, or Black.
Must work in full colour and monochrome (e.g., gold on navy).
Typography & Wordmark
Include: Aban International School.”
Use a classic serif or modern serif font (e.g., Garamond, Trajan, Cinzel).
Latin motto in uppercase Roman-style lettering.
Typography must be clear, balanced, and scalable.
Deliverables
Full-colour and single-colour versions.
Files: AI, SVG, EPS + high-res PNG/JPG.
Short rationale (2–3 sentences).
Colour codes (Pantone/HEX) and font names.
Scalable design suitable for multiple applications.
Judging Criteria
Creativity and originality.
Use of chosen animal’s symbolism.
Integration of Latin motto.
Aesthetic balance and harmony.
Works well on digital, print, merchandise.
High technical vector quality.
Submission Details
Up to 3 concepts per designer.
Include emblem + wordmark versions.
Deadline: 1st Dec 2025.
Prize / Reward: INR 10,000
Copyright transfer to the school.
Tone & Visual Direction
Heritage meets modernity.
Should feel appropriate for a prestigious academy.
Comparable references: Harrow New York, Harrods, Eton, Yale, King’s College.
“Wolf or Eagle Crest” for [School Name] International School
Background
New international school combining heritage and modern innovation.
Logo should show strength, tradition, leadership, and aspiration.
Style should feel premium, timeless, and comparable to Harrow New York or Harrods.
Theme & Symbolism
Eagle: vision, courage, leadership, wisdom.
Wolf: loyalty, unity, guardianship, perseverance.
Also use, Phoenix, Lion
Overall tone: prestige, purpose, strong character.
Design Requirements
Choose either a wolf or an eagle as the main symbol.
Create a crest or shield-style emblem (heritage school style).
Animal must look noble, not aggressive.
Include a Latin motto in a banner or at the base.
Must work well on uniforms, signage, and digital platforms.
Latin Motto Options
Wolf themes:
Fortitudo et Fidelitas (Strength and Loyalty)
Virtus in Unitate (Strength in Unity)
Custodes Sapientiae (Guardians of Wisdom)
Eagle themes:
Visio et Virtus (Vision and Courage)
Per Altiora Surgimus (We Rise to Greater Heights)
Sapientia Alis (Wisdom Gives Us Wings)
General options:
Ars Vivendi (The Art of Living)
Audere et Servire (To Dare and to Serve)
Designers may also propose their own Latin motto.
Colour Palette
Primary: Royal Blue or Midnight Blue.
Accent: Gold or Antique Gold.
Secondary: White, Silver, or Black.
Must work in full colour and monochrome (e.g., gold on navy).
Typography & Wordmark
Include: Aban International School.”
Use a classic serif or modern serif font (e.g., Garamond, Trajan, Cinzel).
Latin motto in uppercase Roman-style lettering.
Typography must be clear, balanced, and scalable.
Deliverables
Full-colour and single-colour versions.
Files: AI, SVG, EPS + high-res PNG/JPG.
Short rationale (2–3 sentences).
Colour codes (Pantone/HEX) and font names.
Scalable design suitable for multiple applications.
Judging Criteria
Creativity and originality.
Use of chosen animal’s symbolism.
Integration of Latin motto.
Aesthetic balance and harmony.
Works well on digital, print, merchandise.
High technical vector quality.
Submission Details
Up to 3 concepts per designer.
Include emblem + wordmark versions.
Deadline: 1st Dec 2025.
Prize / Reward: INR 10,000
Copyright transfer to the school.
Tone & Visual Direction
Heritage meets modernity.
Should feel appropriate for a prestigious academy.
Comparable references: Harrow New York, Harrods, Eton, Yale, King’s College.