Salon Meta Ads Management

I'm seeking an experienced Meta ads manager to help drive more bookings for my salon among local residents. The campaign's primary objective is to increase our appointment bookings.

Key Requirements:
- Create and manage image-based ads
- Target local residents effectively
- Optimize for increased bookings

Ideal Skills and Experience:
- Proven track record in managing Meta ads
- Expertise in targeting local audiences
- Strong design skills for image-based creatives
- Ability to analyze and optimize ad performance

Please provide samples of previous work and a brief strategy outline.