Rebranding - logo and related designs - urgent -- 2

Rebrand: GGB.consultancy (Gallant Growth Bureau) — Logo + Micro-Brand System

Company (legal): Gallant Growth Bureau Project Management Services LLC
Primary brand to design: GGB.consultancy (the full domain is the brand)
Division to support: Global Gourmet Brands (our F&B consultancy arm)
Industry: Hospitality & restaurant project management/consulting

Goal

Create a new masterbrand for GGB.consultancy (do not just edit our old restaurant logo). We want a premium, modern identity system that scales from website header to pitch decks and social. The old “DNA with spoon/fork” mark may be referenced subtly only in the division lockup—masterbrand must feel consultancy-first.

Scope
1) Masterbrand (primary)

Wordmark: GGB.consultancy (domain as brand)

Descriptor line (legal): Gallant Growth Bureau Project Management Services LLC

Monogram: compact GGB symbol for favicon/app/social

One motion-friendly variant: the dot “.” in GGB.consultancy should be usable as a simple animated accent (hand-off notes/GIF ok)

2) Division lockup (secondary)

Global Gourmet Brands — a division of Gallant Growth Bureau

May include a very minimal utensil/DNA cue; keep it clean and lightweight

3) Quick collateral (apply the logo)

Website header mock (light & dark)

Email signature

Business card (front/back)

LinkedIn cover (1584×396)

Style Guardrails

Tone: Executive, global, quietly luxurious

Color: Deep Azure (primary), premium silver (secondary accent), black/white neutrals

Type: Geometric/humanist sans for primary (e.g., Montserrat/Inter or similar). Optional elegant serif for taglines.

Tagline to use/explore: Plan • Build • Scale (alternates: “From concept to cashflow.” “Consultancy is our last name.”)

Technical Requirements

Must be crystal-clear at 24px navbar height

Provide one-color version for emboss/foil

Dev-friendly SVGs (no embedded rasters), plus PNGs (1x/2x/4x), AI/EPS, PDF

Color specs: HEX/RGB/CMYK + Pantone

Mini brand guide (2–4 pages): spacing, min size, color/mono usage, do’s/don’ts, examples

What to Submit (for selection)

3 distinct masterbrand concepts (GGB.consultancy)

1 division lockup per concept (Global Gourmet Brands)

Quick mockups: web header, LinkedIn cover, business card

Short rationale (3–5 bullets per concept: scalability, legibility, system logic)

Portfolio links + confirmation you can deliver all file types and the mini-guide

Acceptance Criteria

Instant legibility of GGB.consultancy

Premium feel with tasteful silver usage; works in mono

Cohesive system: masterbrand + division consistency

Works on light/dark, print/digital, tiny/large

Clean handoff (assets + guide)

References

Current site: https://ggb.consultancy

Old logos provided for context only (do not recycle as-is)

Budget & Timeline

Fixed price (propose your best).

Delivery target: 2 weeks total

Week 1: 3 concepts + quick collateral mockups

Week 2: Finalization, assets, mini-guide

How to Apply

Post one strong portfolio link, confirm availability, and briefly outline your process. Bonus if you’ve delivered premium consultancy identities or hospitality brands. Shortlisted designers will be asked for a rapid refinement round before award.