Promance+
Budget: $15 – $25 USD
Logo Design Brief: PomacePlus (Pomace+)
Overview
We’re looking for a clean, modern, and professional logo for PomacePlus — a value-added ingredient brand specializing in upcycled food and animal nutrition ingredients. Our goal is to signal trust, innovation, and natural functionality in a way that’s bold but minimal.
We are currently leaning toward a text-based logo using the shorthand "Pomace+" (Capital P), though we’re open to seeing creative variations that incorporate the full name or explore refined symbolism around upcycled plant material (e.g., abstracted fruit, seed, or leaf motifs). Above all, the logo should work seamlessly in digital and B2B contexts.
About the Brand
Name: PomacePlus (often styled as “Pomace+”)
Industry: B2B functional food and feed ingredients
What We Do: We upcycle fruit pomace into high-value nutritional ingredients, with a focus on digestive health, sustainability, and practical innovation.
Audience: Food and feed manufacturers, product developers, innovation teams, and investors — especially in digital-first B2B environments (LinkedIn, email, pitch decks)
Logo Goals
Clean and modern — think AG1 or Chobani, not busy or playful
Instantly credible in LinkedIn profiles, email signatures, pitch decks, and ingredient brand collateral
Primarily a text-first design with “Pomace+” as the anchor (+ should not look like a religious cross, and the first "P" should be capitalized at minimum)
Should work well on transparent and solid background versions
Design Preferences
Style: Clean, minimal, bold yet natural — modern elegance with ingredient-tech credibility
Typography: Open to designer interpretation — we admire the professionalism of AG1 and the warmth of Chobani. Customization and subtle cleverness welcome
Color Scheme: (2 colors minimum)
Primary: Rich/deep apple red
Accent: Concord grape tones
Open to complementary colors that feel natural and professional
Format: Wordmark (“Pomace+”), with optional symbol/icon exploration if compelling
Avoid: Childish, overly clinical/sterile, vintage/nostalgic styles
Creative Option: Bold & Conceptual
While we prefer clean wordmarks, we’re open to bold, creative concepts in the spirit of Oatly — especially if:
The typeface or layout has strong visual presence (square-ish, compact, or heavy-weighted)
The “+” symbol is thoughtfully integrated into the design or plays with letterforms
The design feels confident and fresh, while still appropriate for a B2B ingredient brand
There’s a subtle nod to upcycled plant material or natural cycles — without zooming in on a single fruit
This is not a request for playful branding, but for bold simplicity with tastefully creative flair.
Deliverables
Primary logo (Pomace+) in full color
Transparent background version
Optional: variation with full “PomacePlus” text
File formats: AI, SVG, PNG, JPG
Optional but appreciated: a basic style guide, including:
- Font name(s) and usage
- Hex color codes (including suggested complementary palette)
- Background color integration (for LinkedIn, website, email use)
Inspiration
We admire:
AG1 by Athletic Greens – modern, scientific, trustworthy
Chobani – natural, warm, confident
Oatly – bold, square dimensional, expressive (we’re open to this aesthetic if handled professionally)
These brands achieve a tone that is bold, minimal, and fresh, with clarity that scales across all use cases.
Overview
We’re looking for a clean, modern, and professional logo for PomacePlus — a value-added ingredient brand specializing in upcycled food and animal nutrition ingredients. Our goal is to signal trust, innovation, and natural functionality in a way that’s bold but minimal.
We are currently leaning toward a text-based logo using the shorthand "Pomace+" (Capital P), though we’re open to seeing creative variations that incorporate the full name or explore refined symbolism around upcycled plant material (e.g., abstracted fruit, seed, or leaf motifs). Above all, the logo should work seamlessly in digital and B2B contexts.
About the Brand
Name: PomacePlus (often styled as “Pomace+”)
Industry: B2B functional food and feed ingredients
What We Do: We upcycle fruit pomace into high-value nutritional ingredients, with a focus on digestive health, sustainability, and practical innovation.
Audience: Food and feed manufacturers, product developers, innovation teams, and investors — especially in digital-first B2B environments (LinkedIn, email, pitch decks)
Logo Goals
Clean and modern — think AG1 or Chobani, not busy or playful
Instantly credible in LinkedIn profiles, email signatures, pitch decks, and ingredient brand collateral
Primarily a text-first design with “Pomace+” as the anchor (+ should not look like a religious cross, and the first "P" should be capitalized at minimum)
Should work well on transparent and solid background versions
Design Preferences
Style: Clean, minimal, bold yet natural — modern elegance with ingredient-tech credibility
Typography: Open to designer interpretation — we admire the professionalism of AG1 and the warmth of Chobani. Customization and subtle cleverness welcome
Color Scheme: (2 colors minimum)
Primary: Rich/deep apple red
Accent: Concord grape tones
Open to complementary colors that feel natural and professional
Format: Wordmark (“Pomace+”), with optional symbol/icon exploration if compelling
Avoid: Childish, overly clinical/sterile, vintage/nostalgic styles
Creative Option: Bold & Conceptual
While we prefer clean wordmarks, we’re open to bold, creative concepts in the spirit of Oatly — especially if:
The typeface or layout has strong visual presence (square-ish, compact, or heavy-weighted)
The “+” symbol is thoughtfully integrated into the design or plays with letterforms
The design feels confident and fresh, while still appropriate for a B2B ingredient brand
There’s a subtle nod to upcycled plant material or natural cycles — without zooming in on a single fruit
This is not a request for playful branding, but for bold simplicity with tastefully creative flair.
Deliverables
Primary logo (Pomace+) in full color
Transparent background version
Optional: variation with full “PomacePlus” text
File formats: AI, SVG, PNG, JPG
Optional but appreciated: a basic style guide, including:
- Font name(s) and usage
- Hex color codes (including suggested complementary palette)
- Background color integration (for LinkedIn, website, email use)
Inspiration
We admire:
AG1 by Athletic Greens – modern, scientific, trustworthy
Chobani – natural, warm, confident
Oatly – bold, square dimensional, expressive (we’re open to this aesthetic if handled professionally)
These brands achieve a tone that is bold, minimal, and fresh, with clarity that scales across all use cases.