Produce several design and look and feels on figma to produce paid add social media campaing kits ( Visuals + Short videos )
Budget: €30 – €250 EUR
Project Brief: Creation of Paid Ads Kit for Social Media (Static and Video Assets)
Objective
We are seeking a freelance creative designer (graphic and motion) to create a complete Paid Ads Kit for our healthtech platform, PatLynk, which uses AI to match patients with relevant clinical trials.
The deliverables will support paid advertising campaigns across platforms such as LinkedIn, Meta (Facebook/Instagram), Twitter/X, and YouTube. Assets should be tailored to each platform’s format and audience to drive awareness, engagement, and lead generation across multiple persona groups.
Deliverables
You will be responsible for designing high-performing ad creatives, including static visuals, short videos, and variations for A/B testing. Deliverables include:
Static Visuals
3–5 ad creative variations per persona (patients, HCPs, pharma, etc.)
Format-optimized versions for LinkedIn, Facebook, Instagram, and Twitter/X
Sizes: square (1:1), horizontal (16:9), and vertical (9:16)
Video Assets
2–3 short video ads (10 to 30 seconds)
Optimized for silent autoplay (text overlays, captions)
Branded intro/outro
Platform-optimized versions for Stories, Reels, YouTube pre-roll, and LinkedIn video
File Package
Editable source files (Figma, PSD, Adobe Premiere/After Effects if applicable)
Exported files in required dimensions and formats
Thumbnail images and preview links
Optional: reuse/adaptation guidelines
Targeting and Context
The ad kit must reflect different messages tailored to the following key personas:
Patients and caregivers – focus on access to care and empowerment
Healthcare professionals (HCPs) – time-saving and better patient matching
Pharma, Biotech, and CROs – efficiency and innovation in recruitment
Hospitals and clinical sites – internal database activation and trial participation
You will be provided with messaging and copy for each segment, though creative input is welcome.
Style Direction
Clean, modern, and aligned with our identity as a clinical innovation brand
Professional and inclusive tone
Clear visual hierarchy and strong message delivery
Consistent use of our tagline: “Together in finding the right care”
Requirements
Experience in designing paid ad campaigns (B2B, healthtech, or regulated industries preferred)
Skills in both static graphic and video/motion design
Familiarity with social media ad specifications and trends
Ability to deliver within a short timeline and iterate based on feedback
Fluency in English or French
Assets Provided
Brand guidelines (logo, fonts, colors)
Existing one-pagers and pitch decks
Persona-based messaging and example content
Stock footage/images or licensing support as needed
Timeline
Start: As soon as possible
First draft delivery: within 7 days
Final delivery: within 2–3 days after feedback
Objective
We are seeking a freelance creative designer (graphic and motion) to create a complete Paid Ads Kit for our healthtech platform, PatLynk, which uses AI to match patients with relevant clinical trials.
The deliverables will support paid advertising campaigns across platforms such as LinkedIn, Meta (Facebook/Instagram), Twitter/X, and YouTube. Assets should be tailored to each platform’s format and audience to drive awareness, engagement, and lead generation across multiple persona groups.
Deliverables
You will be responsible for designing high-performing ad creatives, including static visuals, short videos, and variations for A/B testing. Deliverables include:
Static Visuals
3–5 ad creative variations per persona (patients, HCPs, pharma, etc.)
Format-optimized versions for LinkedIn, Facebook, Instagram, and Twitter/X
Sizes: square (1:1), horizontal (16:9), and vertical (9:16)
Video Assets
2–3 short video ads (10 to 30 seconds)
Optimized for silent autoplay (text overlays, captions)
Branded intro/outro
Platform-optimized versions for Stories, Reels, YouTube pre-roll, and LinkedIn video
File Package
Editable source files (Figma, PSD, Adobe Premiere/After Effects if applicable)
Exported files in required dimensions and formats
Thumbnail images and preview links
Optional: reuse/adaptation guidelines
Targeting and Context
The ad kit must reflect different messages tailored to the following key personas:
Patients and caregivers – focus on access to care and empowerment
Healthcare professionals (HCPs) – time-saving and better patient matching
Pharma, Biotech, and CROs – efficiency and innovation in recruitment
Hospitals and clinical sites – internal database activation and trial participation
You will be provided with messaging and copy for each segment, though creative input is welcome.
Style Direction
Clean, modern, and aligned with our identity as a clinical innovation brand
Professional and inclusive tone
Clear visual hierarchy and strong message delivery
Consistent use of our tagline: “Together in finding the right care”
Requirements
Experience in designing paid ad campaigns (B2B, healthtech, or regulated industries preferred)
Skills in both static graphic and video/motion design
Familiarity with social media ad specifications and trends
Ability to deliver within a short timeline and iterate based on feedback
Fluency in English or French
Assets Provided
Brand guidelines (logo, fonts, colors)
Existing one-pagers and pitch decks
Persona-based messaging and example content
Stock footage/images or licensing support as needed
Timeline
Start: As soon as possible
First draft delivery: within 7 days
Final delivery: within 2–3 days after feedback