Produce several design and look and feels on figma to finalize and improve social media communication brand kit

Job ID: 39573712

Budget: $30 – $250 USD

Project Brief: Finalize Social Media Brand Asset Kits
Objective
We are seeking a freelance graphic designer or brand designer to help finalize and deliver a complete set of branded social media assets for our healthtech platform PatLynk, which connects patients to clinical trials through AI-driven technology.

These assets will be used across our official LinkedIn, Twitter/X, Instagram, and YouTube channels, and should reflect a consistent, professional, and modern identity aligned with our mission:
“Together in finding the right care.”

Deliverables
You will help refine and finalize the brand kit, based on existing materials and brand guidelines. Final deliverables will include:

Social Media Profile Assets

Profile pictures (platform-specific dimensions)

Banner/cover images (LinkedIn, Twitter, YouTube)

Favicon/thumbnail icon

Template Kits

Post templates (e.g. announcement, quote, stat, recruitment, news)

Story templates (Instagram/LinkedIn)

Video thumbnail template

Branded Visual Elements

Color palette & usage guide

Typography & usage rules

Iconography and graphic motifs (optional)

File Package

Editable Figma or Illustrator/Photoshop files

Exported versions in PNG/JPG/WebP formats

Format-optimized files for each platform

Context
We already have a visual identity in place (logo, fonts, colors) and several communication materials (one-pagers, pitch decks). You’ll help translate these assets into a cohesive, social-media-ready brand kit.
Requirements

Proven experience in brand design and social media asset creation

Mastery of Figma and/or Adobe Creative Suite

Strong understanding of social platform requirements and formats

Ability to build scalable and editable templates

Fluent in English or French

Files Provided
Current brand guidelines (logo, colors, fonts)

Sample content and previous posts

PPT files with messaging

Access to our Figma workspace (if needed)

Timeline
Start: ASAP

Draft delivery: within 5–7 days

Final delivery: within 2–3 days of feedback