Premium Brand Logo

Logo Design Contest – WitchaTea
Brand Overview

Brand name: WitchaTea
Signature line: Special Selection Tea by Sylvia

WitchaTea is a premium tea brand inspired by modern rituals, nature, and subtle magic. The brand represents a contemporary, refined interpretation of the “witch” archetype — knowledgeable about herbs, mood, intention, and daily rituals. This is not cartoonish, fantasy, or Halloween-style branding.

The logo will be used across:

Tea packaging (doypacks / tins)

Website and brand materials

Online marketplaces (Amazon, etc.)

Potential foil stamping or single-color printing

Logo Structure (Required)

The logo must follow this hierarchy:

WITCHATEA
– Primary, dominant logo text

Special Selection Tea
– Secondary line

by Sylvia
– Small, signature-style line

The hierarchy must be visually clear and elegant.

Visual Direction
Style & Mood

Premium, calm, modern

Subtle magic, not fantasy

Nature-forward, herbal, ritual-inspired

Elegant, timeless, scalable

Colors (Guidance, not restriction)

Deep forest / bottle green

Accents in gold or copper

Optional night tones (navy, plum, charcoal)

Typography

“WITCHATEA”: readable serif or refined magical serif (slightly gothic is acceptable if subtle)

Tagline/signature: clean sans-serif or delicate script

Symbols (Optional)

You may include a symbol, but it is not mandatory.
Acceptable ideas include:

Crescent moon combined with a tea leaf

Steam from a cup forming subtle shapes

Minimal celestial or botanical elements

Avoid:

Pentagrams or overt occult imagery

Cartoon witches, hats, brooms, cauldrons

Busy or overly illustrative designs

AI Usage Policy (Important)

AI-generated designs are NOT preferred

If you choose to use AI at any stage:

You must fully recreate the final logo manually

The final submission must be entirely vector-based

You must deliver the source file in Adobe Illustrator (.AI) format

No raster-only logos will be accepted

We reserve the right to reject entries that appear to be unmodified AI output

By submitting, you confirm that the final logo is original, fully recreatable, and professionally prepared.

Deliverables (Winner)

The winning designer must provide:

Adobe Illustrator (.AI) source file

Vector formats (SVG, EPS, PDF)

High-resolution PNG (transparent background)

Black, white, and full-color versions

Logo that works in:

Full color

Single color

Small sizes (labels, stamps, thumbnails)

What We Are Looking For

Strong typography

Clear brand hierarchy

Scalability and print readiness

Premium feel suitable for a European tea brand

Thoughtful, restrained creativity

What to Avoid

Generic AI-style logos

Stock icons or template-based designs

Overly mystical, dark, or horror aesthetics

Designs that won’t scale or print cleanly