X-Poverty Lottery Scratch Card Design
Budget: $30 – $250 USD
Scratch-and-win lottery called X-Poverty. The card should be priced at 200 LRD and should also have a USSD code (199#) to play. The physical scratch card should reflect the theme of giving customers a chance to improve their financial situation, with the payoff line: *“Da yor chance to escape poverty.”
Winners will be able to submit their card’s serial number for prize redemption weekly draw entry via *199# (Dial *199*Card No.)
Key Elements for the Design:
1. Lottery Name (make very prominent):
• X-Poverty
• This should be bold and highly visible, reflecting a message of hope and financial empowerment. The “X” can be stylized to stand out and represent crossing out poverty.
2. Payoff Line (Catchy and Clear):
• “Da yor chance to X-poverty”
• This line should appear clearly under the lottery name to reinforce the purpose of the lottery. It can be written in a vibrant and hopeful style to grab attention.
3. Price:
• 200 LRD
• The price should be clear, with high visibility on the card.
4. USSD Code for Participation:
• *Dial *199# to play
• This call-to-action should be easy to locate and read. It should encourage immediate action.
5. Scratch-off Area:
• The design should include a scratchable area for customers to reveal whether they’ve won. This area must be clearly marked as the part to scratch off. Consider adding a playful instruction like, “Scratch here for your chance!”
6. Serial Number Section:
• A designated space where customers can clearly see the serial number. Include instructions that winners will need to submit this serial number via the *199# code for redemption and enter the weekly draw.
7. Brand Colors and Feel:
• The design should be vibrant and exciting. Use bold colors like gold, green, and blue to evoke feelings of wealth, luck, and opportunity. The overall design should feel premium and aspirational.
8. Pay with MoMo Branding (Optional):
• Include MoMo brand logos discreetly, ensuring they complement the design but do not overpower the main elements.
Design Style:
• The card should be engaging and exciting, with a balance between fun and professionalism.
• Consider using modern, clean fonts for readability, with some playful elements.
• Images or icons (old woman with plenty money and blings all over) that represent success or fortune should be included.
Deliverables:
• Final design of the front and back of the physical scratch card (with and without scratch-off area).
• Design files in high resolution for printing production.
Winners will be able to submit their card’s serial number for prize redemption weekly draw entry via *199# (Dial *199*Card No.)
Key Elements for the Design:
1. Lottery Name (make very prominent):
• X-Poverty
• This should be bold and highly visible, reflecting a message of hope and financial empowerment. The “X” can be stylized to stand out and represent crossing out poverty.
2. Payoff Line (Catchy and Clear):
• “Da yor chance to X-poverty”
• This line should appear clearly under the lottery name to reinforce the purpose of the lottery. It can be written in a vibrant and hopeful style to grab attention.
3. Price:
• 200 LRD
• The price should be clear, with high visibility on the card.
4. USSD Code for Participation:
• *Dial *199# to play
• This call-to-action should be easy to locate and read. It should encourage immediate action.
5. Scratch-off Area:
• The design should include a scratchable area for customers to reveal whether they’ve won. This area must be clearly marked as the part to scratch off. Consider adding a playful instruction like, “Scratch here for your chance!”
6. Serial Number Section:
• A designated space where customers can clearly see the serial number. Include instructions that winners will need to submit this serial number via the *199# code for redemption and enter the weekly draw.
7. Brand Colors and Feel:
• The design should be vibrant and exciting. Use bold colors like gold, green, and blue to evoke feelings of wealth, luck, and opportunity. The overall design should feel premium and aspirational.
8. Pay with MoMo Branding (Optional):
• Include MoMo brand logos discreetly, ensuring they complement the design but do not overpower the main elements.
Design Style:
• The card should be engaging and exciting, with a balance between fun and professionalism.
• Consider using modern, clean fonts for readability, with some playful elements.
• Images or icons (old woman with plenty money and blings all over) that represent success or fortune should be included.
Deliverables:
• Final design of the front and back of the physical scratch card (with and without scratch-off area).
• Design files in high resolution for printing production.