Modern Storyboard Design for Liquor Shelf Talkers

Job ID: 38566107

Budget: $30 – $100 USD

We are seeking a talented graphic artist to create a storyboard that will visually present design ideas for a series of shelf talkers (3" x 3" cards) to be used in liquor stores. These shelf talkers will highlight a product lineup and should tie into the brand’s identity, incorporating references to the local culture and the natural beauty of the region (Oregon).

The brand is undergoing a revitalization, and the new shelf talkers need to visually connect the brand to its cultural and geographical roots. The designs should not only catch the customer’s eye but also evoke a sense of the region's uniqueness and spirit. Imagery will change seasonally to maintain freshness and interest, with a uniform background used for all products in each season.

Winter 2024: A single background will be used for all products.
Spring 2025: A different background will be introduced for all products, with seasonal updates continuing in subsequent seasons.
Following the successful completion of the storyboard, a separate project to create the actual shelf talkers will follow.

Key Deliverables:

A storyboard in a visual format (PDF or similar) outlining multiple concepts for 6 different shelf talkers, each corresponding to a different product.
Design backgrounds for Winter 2024 (single background for all products) and a second set for Spring 2025 (also using the same background for all products in that season).
Each concept should include graphic backgrounds tied to themes related to the brand's cultural and geographical identity.
The designs should allow for seasonal updates (spring, summer, fall, winter) that will maintain customer interest and engagement.
Incorporation of the brand’s elements, but with a focus on revitalizing the overall presentation.
Clear and impactful design ideas that complement 4-5 bottles displayed side by side.
A design that ties all products together while giving each its own unique visual identity.
Specific Requirements:

The artist should have experience in branding and product design, particularly in the liquor or beverage space (preferred, but not required).
A solid understanding of regional aesthetic and cultural references.
Designs should be easy to read from a customer’s viewpoint in a store setting, with a focus on simplicity, elegance, and visual impact.
Prior experience with storyboard creation for product marketing is a plus.
Timeline: We are looking for concepts to be delivered within 1 week of project commencement.

Budget: This project is for a fixed bid. Please submit your bid for the entire storyboard project, along with relevant portfolio samples showcasing similar work.

To Apply: Please provide a link to your portfolio, especially any similar projects, and share your initial thoughts on how you would approach this design challenge.