Mini Marketing Creative Brief
Budget: €250 – €750 EUR
Mini Marketing Positioning Creative Brief Job Posting
Overview
Foreman Tech is seeking creative support to develop a mini marketing positioning brief. This will serve as the foundation for refining our storytelling, amplifying our wins, and sharpening how we communicate our mission, vision, and values to customers, partners, and investors.
Scope of Work
• Create a mini marketing positioning creative brief
• Clarify messaging that highlights our unique market niche and differentiators
• Provide visual and design direction that reinforces the brand’s positioning
Company Details
Website: foremantech.io
Forman Tech evolved from PaintJet into a broader mission: leveraging robotics, AI, drones, and wearables to make construction sites the safest workplaces in the world.
• Market Context: Construction remains slow to adopt technology, often operating with a “1950s mindset.” This creates a steep adoption challenge but also a massive opportunity.
• Positioning: Safety-first. Our solutions are not just productivity enhancers, but life-saving infrastructure.
• Leadership Philosophy: CEO Kristopher’s military background drives the mantra: “Everyone comes home safe.”
Foreman Tech is built on an upside-down org chart — the CEO supports employees, not the reverse.
• Culture: Psychological safety, trust-building, and cultural alignment are central. We want alumni to carry a reputation like “ex-Google” or “ex-Apple” talent.
• Messaging Gap: Current storytelling is too one-on-one; we need broader amplification and sharper articulation of wins.
Target Audience
• Large construction firms adopting robotics and AI
• Safety officers and decision-makers in industrial and infrastructure projects
• Investors and partners seeking category-defining companies
Ideal Candidate
• Strong graphic design and corporate messaging skills
• Ability to distill complex, technical ideas into clear, compelling storytelling
• Experience crafting positioning briefs, creative guidelines, or brand strategy deliverables for scaling startups
Business Stage
Startup — growing rapidly and moving into scale mode.
Strategy Purpose
• Growth/Scale
• Company/Brand Strategy
• Messaging clarity and amplification
Industry
Construction / Robotics / AI
Overview
Foreman Tech is seeking creative support to develop a mini marketing positioning brief. This will serve as the foundation for refining our storytelling, amplifying our wins, and sharpening how we communicate our mission, vision, and values to customers, partners, and investors.
Scope of Work
• Create a mini marketing positioning creative brief
• Clarify messaging that highlights our unique market niche and differentiators
• Provide visual and design direction that reinforces the brand’s positioning
Company Details
Website: foremantech.io
Forman Tech evolved from PaintJet into a broader mission: leveraging robotics, AI, drones, and wearables to make construction sites the safest workplaces in the world.
• Market Context: Construction remains slow to adopt technology, often operating with a “1950s mindset.” This creates a steep adoption challenge but also a massive opportunity.
• Positioning: Safety-first. Our solutions are not just productivity enhancers, but life-saving infrastructure.
• Leadership Philosophy: CEO Kristopher’s military background drives the mantra: “Everyone comes home safe.”
Foreman Tech is built on an upside-down org chart — the CEO supports employees, not the reverse.
• Culture: Psychological safety, trust-building, and cultural alignment are central. We want alumni to carry a reputation like “ex-Google” or “ex-Apple” talent.
• Messaging Gap: Current storytelling is too one-on-one; we need broader amplification and sharper articulation of wins.
Target Audience
• Large construction firms adopting robotics and AI
• Safety officers and decision-makers in industrial and infrastructure projects
• Investors and partners seeking category-defining companies
Ideal Candidate
• Strong graphic design and corporate messaging skills
• Ability to distill complex, technical ideas into clear, compelling storytelling
• Experience crafting positioning briefs, creative guidelines, or brand strategy deliverables for scaling startups
Business Stage
Startup — growing rapidly and moving into scale mode.
Strategy Purpose
• Growth/Scale
• Company/Brand Strategy
• Messaging clarity and amplification
Industry
Construction / Robotics / AI