Luxury Perfume Launch Marketing Team
Budget: $3,000 – $5,000 CAD
I’m preparing to unveil a premium perfume line and need a single, agile team that can guide the entire digital rollout. The launch hinges on elegant storytelling across Instagram, Facebook, and TikTok, supported by equally polished email sequences that convert interest into purchases.
Here’s what the collaboration will cover:
• Social Media Marketing
– Build a 90-day launch calendar with paid and organic tactics for Instagram, Facebook, and TikTok
– Daily community management and influencer coordination to spark early buzz
• Content Creation
– Graphic Design: cohesive grid layouts, carousel ads, and branded email templates that feel unmistakably high-end
– Video Production: short-form vertical reels (15–30 s) plus a hero spot suitable for ads and the website
– Copywriting: sensory captions, product stories, and an email funnel (teaser, launch, retention) written in refined, evocative language
• Email Campaigns
– Segment my existing list, set up automated flows, and A/B test subject lines to maximize open and click-through rates
Acceptance criteria
1. Final content calendar approved at least two weeks pre-launch
2. All graphics delivered in editable layered files (AI/PSD) and web-ready exports
3. Video handed over in 4K and vertical 1080×1920 formats with captions burned-in and as separate .srt files
4. Email flows fully tested in major clients (Gmail, Outlook, Apple Mail) with a minimum 25 % open rate during soft launch
Please outline your proposed timeline, team roles, and examples of past luxury or beauty campaigns so I can move quickly to onboarding.
Here’s what the collaboration will cover:
• Social Media Marketing
– Build a 90-day launch calendar with paid and organic tactics for Instagram, Facebook, and TikTok
– Daily community management and influencer coordination to spark early buzz
• Content Creation
– Graphic Design: cohesive grid layouts, carousel ads, and branded email templates that feel unmistakably high-end
– Video Production: short-form vertical reels (15–30 s) plus a hero spot suitable for ads and the website
– Copywriting: sensory captions, product stories, and an email funnel (teaser, launch, retention) written in refined, evocative language
• Email Campaigns
– Segment my existing list, set up automated flows, and A/B test subject lines to maximize open and click-through rates
Acceptance criteria
1. Final content calendar approved at least two weeks pre-launch
2. All graphics delivered in editable layered files (AI/PSD) and web-ready exports
3. Video handed over in 4K and vertical 1080×1920 formats with captions burned-in and as separate .srt files
4. Email flows fully tested in major clients (Gmail, Outlook, Apple Mail) with a minimum 25 % open rate during soft launch
Please outline your proposed timeline, team roles, and examples of past luxury or beauty campaigns so I can move quickly to onboarding.