Luxury Minimalist Logo Revamp

I’m giving my spray-tanning brand a makeover and need the existing logo re-imagined into a sleek word-mark that screams understated luxury. Here’s the essence:

• Overall feel: clean, minimalist, high-end.
• Colour palette is fixed—deep black, rich brown and smooth charcoal—so please let these tones do the talking.
• Elements: text only; no icons or symbols.
• Typography: a “luxury minimalist” treatment—tight kerning, elegant line weight, refined yet contemporary.

Deliverables I expect
• 2–3 distinct concepts that follow the brief.
• Up to two rounds of tweaks on the selected direction.
• Final files: AI/EPS vector, high-res PNG/SVG, plus light, dark and monochrome variants ready for web, print and social use.

I’ll share the current logo once we start so you can respect its heritage while elevating it. If your portfolio shows a knack for premium, type-driven branding, we should be a great fit.