Luxury Brand Identity & Canva Kit Design
Budget: $250 – $750 SGD
Project Title
Luxury Brand Identity, Corporate Brochure & Canva Brand Kit for Premium Emotional Wellness Brand
Project Description
Hi! I'm the founder of Heart to Art, an emotional wellness brand based in Singapore.
Heart to Art helps people reconnect with themselves, understand and manage their emotions, build emotional resilience and develop healthier thought patterns through guided creative experiences.
Our tagline is:
Live Lighter. Think Clearer.
The creative activities are simply the medium.
The real outcome is emotional wellness, transformation and personal growth.
I'm looking for an exceptional designer who can elevate Heart to Art into a premium lifestyle and emotional wellness brand that appeals to both individuals and corporate clients.
This is NOT an arts & crafts brand.
The brand should feel luxurious, calming, elegant, warm and timeless.
Design Inspiration
Please take inspiration from brands such as:
• Apple
• Aesop
• Aman Resorts
• Four Seasons
• Soho House
• Kinfolk Magazine
• Airbnb
• Notion
I want the brand to immediately communicate:
Premium
Calm
Trust
Emotional Wellness
Transformation
Luxury
Warmth
Professionalism
Please avoid anything that looks childish, overly colourful, generic Canva templates or arts & crafts.
---
Target Audience
Corporate HR
Employee Wellbeing Teams
Schools
Universities
Hotels
Churches
Government Organisations
Community Organisations
Luxury Brands
Individuals
---
Deliverables
1. Brand Identity
• Refine my existing logo (not a complete redesign)
• Colour palette
• Typography
• Brand guidelines
• Icon style
• Photography direction
---
2. Premium Corporate Brochure (8–10 Pages)
Including:
• Cover
• About Heart to Art
• Why Emotional Wellness Matters
• Our Approach
• The 5 Emotional Wellness Intentions
• Workshop Formats
• Corporate Benefits
• Testimonials
• Founder Story
• Contact Page
---
3. Corporate Pitch Deck
10–15 slides
Suitable for pitching to HR managers, schools and corporate decision makers.
---
4. One Page Corporate Flyer
Premium and minimal.
---
5. Corporate Proposal Template
Editable for future clients.
---
6. Corporate Rate Card
Beautifully designed and editable.
---
7. Canva Brand Kit
Everything must be fully editable in Canva, including:
• Brochure
• Pitch Deck
• Proposal
• Flyer
• Rate Card
---
Brand Direction
The overall feeling should be:
Elegant
Minimal
Premium
Warm
Luxurious
Modern
Sophisticated
Timeless
Emotional
Calming
Luxury Wellness
---
Preferred Colour Palette
Warm White
Blush Pink
Champagne Gold
Warm Taupe
Soft Sage Green
Charcoal
---
Typography
Elegant serif headings
Clean modern sans-serif body text
Luxury magazine feel
Large headings
Beautiful white space
Minimal but impactful
---
Photography Style
Lifestyle photography only.
Natural sunlight.
Luxury interiors.
People genuinely connecting.
Reflection.
Journaling.
Creativity.
Nature.
Calm.
Peace.
No obvious arts & crafts imagery.
No clipart.
---
What Makes Heart to Art Different
Heart to Art is not an art workshop.
It is a creative emotional wellness experience where creativity is used as a tool to help people better understand themselves, process emotions and build healthier thoughts to live a better life.
The branding should communicate transformation rather than art.
---
Final Deliverables
Please provide:
Canva Editable Files
PDF Files
Print Ready Files
Fonts Used
Colour Codes
Brand Guidelines
Editable Icons
Editable Elements
---
Please Include With Your Proposal
1. Portfolio of similar luxury branding projects
2. Examples of brochures or pitch decks
3. Canva projects you've designed
4. Estimated timeline
5. Number of revisions included
Important
I'm not looking for someone to simply make a brochure.
I'm looking for someone who can help build Heart to Art into a premium emotional wellness brand with a timeless identity that will be used for many years across corporate presentations, proposals, workshops, social media and our website.
Attention to detail, typography, layout and storytelling are extremely important.
If you have experience designing premium wellness, hospitality, luxury or lifestyle brands, I would love to work with you.
Luxury Brand Identity, Corporate Brochure & Canva Brand Kit for Premium Emotional Wellness Brand
Project Description
Hi! I'm the founder of Heart to Art, an emotional wellness brand based in Singapore.
Heart to Art helps people reconnect with themselves, understand and manage their emotions, build emotional resilience and develop healthier thought patterns through guided creative experiences.
Our tagline is:
Live Lighter. Think Clearer.
The creative activities are simply the medium.
The real outcome is emotional wellness, transformation and personal growth.
I'm looking for an exceptional designer who can elevate Heart to Art into a premium lifestyle and emotional wellness brand that appeals to both individuals and corporate clients.
This is NOT an arts & crafts brand.
The brand should feel luxurious, calming, elegant, warm and timeless.
Design Inspiration
Please take inspiration from brands such as:
• Apple
• Aesop
• Aman Resorts
• Four Seasons
• Soho House
• Kinfolk Magazine
• Airbnb
• Notion
I want the brand to immediately communicate:
Premium
Calm
Trust
Emotional Wellness
Transformation
Luxury
Warmth
Professionalism
Please avoid anything that looks childish, overly colourful, generic Canva templates or arts & crafts.
---
Target Audience
Corporate HR
Employee Wellbeing Teams
Schools
Universities
Hotels
Churches
Government Organisations
Community Organisations
Luxury Brands
Individuals
---
Deliverables
1. Brand Identity
• Refine my existing logo (not a complete redesign)
• Colour palette
• Typography
• Brand guidelines
• Icon style
• Photography direction
---
2. Premium Corporate Brochure (8–10 Pages)
Including:
• Cover
• About Heart to Art
• Why Emotional Wellness Matters
• Our Approach
• The 5 Emotional Wellness Intentions
• Workshop Formats
• Corporate Benefits
• Testimonials
• Founder Story
• Contact Page
---
3. Corporate Pitch Deck
10–15 slides
Suitable for pitching to HR managers, schools and corporate decision makers.
---
4. One Page Corporate Flyer
Premium and minimal.
---
5. Corporate Proposal Template
Editable for future clients.
---
6. Corporate Rate Card
Beautifully designed and editable.
---
7. Canva Brand Kit
Everything must be fully editable in Canva, including:
• Brochure
• Pitch Deck
• Proposal
• Flyer
• Rate Card
---
Brand Direction
The overall feeling should be:
Elegant
Minimal
Premium
Warm
Luxurious
Modern
Sophisticated
Timeless
Emotional
Calming
Luxury Wellness
---
Preferred Colour Palette
Warm White
Blush Pink
Champagne Gold
Warm Taupe
Soft Sage Green
Charcoal
---
Typography
Elegant serif headings
Clean modern sans-serif body text
Luxury magazine feel
Large headings
Beautiful white space
Minimal but impactful
---
Photography Style
Lifestyle photography only.
Natural sunlight.
Luxury interiors.
People genuinely connecting.
Reflection.
Journaling.
Creativity.
Nature.
Calm.
Peace.
No obvious arts & crafts imagery.
No clipart.
---
What Makes Heart to Art Different
Heart to Art is not an art workshop.
It is a creative emotional wellness experience where creativity is used as a tool to help people better understand themselves, process emotions and build healthier thoughts to live a better life.
The branding should communicate transformation rather than art.
---
Final Deliverables
Please provide:
Canva Editable Files
PDF Files
Print Ready Files
Fonts Used
Colour Codes
Brand Guidelines
Editable Icons
Editable Elements
---
Please Include With Your Proposal
1. Portfolio of similar luxury branding projects
2. Examples of brochures or pitch decks
3. Canva projects you've designed
4. Estimated timeline
5. Number of revisions included
Important
I'm not looking for someone to simply make a brochure.
I'm looking for someone who can help build Heart to Art into a premium emotional wellness brand with a timeless identity that will be used for many years across corporate presentations, proposals, workshops, social media and our website.
Attention to detail, typography, layout and storytelling are extremely important.
If you have experience designing premium wellness, hospitality, luxury or lifestyle brands, I would love to work with you.