Looking for website Designer to weave a narrative thread though multiple websites

Project Title:
Website Redesign for Multi-Brand Natural Product Company

Project Description:
We’re seeking a highly skilled web designer to lead a comprehensive redesign of a family of five related brand websites, all under one parent company. The brands fall within the natural, sustainable personal care space, and share common values like cruelty-free production, eco-conscious packaging, and a made-in-USA identity, but each has a unique target audience and aesthetic.

Scope of Work:
The project includes a parent site and four sibling brand sites (22 total pages across all domains). The goal is to build a cohesive design system that maintains unique identities for each brand, while tying them together visually and thematically.

Design direction includes an elevated bohemian feel with natural, modern, and aspirational elements. You’ll be responsible for the full UI design process including:
• Design system creation (fonts, colors, icons, layout templates)
• Homepage and subpage design across all 5 domains
• Revisions based on feedback (up to 6 rounds total)
• Transmittable files and layered raw design files (.ai, .psd, etc.)

Timeline:
Estimated completion: 3–5 weeks, with weekly check-ins.

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Timeline Breakdown

Week 1 – Discovery & Design System
• Gather requirements and understand product packaging
• Deliverables: Fonts, color palettes, iconography, accent elements
• Note: Sibling brand design must reflect physical product branding
• Revisions: 1

Week 2 – Homepage Designs
• Design homepages for all 5 domains
• Deliverables: .jpg/.png/.html previews
• Revisions: 1–2

Weeks 3–5 – Remaining Pages
• Design all subpages and templates (e.g. About, Contact, Blog, Product Catalog, etc.)
• Deliverables: Final design files (.ai/.psd) and transmittable assets
• Revisions: 2–3

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Design Objectives Across All Sites

Each site should reflect the following core themes:
• Natural and clean ingredients
• Cruelty-free and sustainable practices
• Uplifting, aspirational branding with a grounded, earthy feel
• Unique but aligned identities (think brand siblings, not clones)
• Inclusive but targeted (some brands skew toward age or gender-specific audiences)

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Page Types Needed:
• Homepage (for each of the 5 domains)
• About Us / Brand History (with placeholder content)
• Contact Us (with multiple contact types and policy links)
• Product Catalog
• Single Product Page
• Blog Index Page
• Single Blog Post Page
• “Shipping & Returns” (as a page template example)

Use dummy text and stock images as placeholders where content is not yet available. A style reference for layout inspiration is provided:
Example Case Study – Do not copy, just reference the visual direction.

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Style References by Domain (Visual Examples)

Parent Brand:
Acts as the umbrella brand; focus on emotional storytelling and visual identity.

Sibling Brand 1:
CBD wellness products targeting active adults 40–65+. Style inspo: Swanson Vitamins

Sibling Brand 2:
High-end salon haircare geared toward affluent, style-conscious women. Style inspo: Color Wow Hair

Sibling Brand 3:
Functional, CBD-infused haircare with a premium look. Target: Affluent professionals of all genders. Reference: Color Wow with product-forward focus.

Sibling Brand 4:
Affordable hemp-based body care with a nostalgic twist. Style inspo: Hempz