Logo Upgrade / Modernization – H. Safieddine Transport (Since 1968)

About the Company:
Name: H. Safieddine Transport Limited
Industry: Transport & Logistics
Established: 1968
The brand is already recognized, so continuity is critical
Design Goals:
Keep the same overall concept and structure (HST letters)
Maintain the green color identity (or improve its tone professionally)
Modernize the look to feel:
Cleaner
Stronger
More premium
Future-ready
Improve alignment, spacing, proportions, and typography
Make it suitable for:
Trucks branding
Documents
Digital use
Signage
Key Requirements:
Preserve the HST letter concept
Keep the slanted/angled box style (or improve it)
Improve the font style (more modern, bold, industrial feel)
Add or integrate:
“Since 1968” (important – must be visible but elegant)
Keep it simple and recognizable
Must work on:
White background
Black background
Vehicle branding
What We Want Improved:
Balance between H, S, and T
Better spacing and proportions
More professional typography
Stronger visual identity
Cleaner and sharper finish
Style Direction:
Industrial
Strong
Minimal
Timeless (not trendy)
Corporate and reliable
Deliverables:
Main logo (color)
Black & white versions
Transparent background (PNG)
Vector files (AI, EPS, SVG)
Font details used
Logo usage guidelines (basic)
Bonus (Optional but Preferred):
Mockups on:
Truck
Uniform
Office signboard
Important Notes:
Do NOT completely change the logo concept
This is an upgrade, not a rebrand

The final result must feel like:

“Same brand… but stronger and more modern”

Reference:

Current logo will be provided (attached)