Logo Polish & Brand Kit — HAVOK
Budget: £100 – £250 GBP
Freelancer Brief: Logo Polish & Brand Kit — HAVOK
Prepared by: Matt | Date: 2026-02-25 For use on: Fiverr, Freelancer, or direct commission
1. Project Overview
Brand: HAVOK (trading as "Havok Hair") Industry: Haircare / personal care products Target audience: Teenagers and young adults (14-25) Markets: New Zealand (launch), Australia (near-term), UK/EU/US (future) Brand personality: Wild, energetic, authentic, self-expression, anti-conformity Tagline: "UNLEASH YOUR STYLE"
We're a NZ-based haircare startup preparing to launch. The logo exists as an AI-generated JPEG (attached). It was auto-traced to vector via potrace, but the text came through as pixel shapes — not editable font outlines. We need a designer to polish the logo and produce a complete brand identity kit ready for product packaging, web, social media, and print.
2. Reference Image
Attached file: havokhair draft logo.jpeg
The logo features:
A black llama silhouette with a wild, spiky mane
Bold slab-serif text: "HAVOK"
Tagline text below: "UNLEASH YOUR STYLE"
Currently on a cream/off-white background (needs transparent background)
3. Logo Polish Scope
3.1 Lion Graphic
Keep 99% as-is. We like the llama. Do NOT redesign it.
Clean any obvious rough edges, stray artifacts, or infill gaps from the auto-trace
Ensure paths are clean with no stray points or overlapping shapes
Compound paths correctly defined
3.2 "HAVOK" Text
The current text is traced pixel shapes, not real font outlines — it needs replacing
Replace with a proper font that matches the current bold slab-serif feel as closely as possible
Propose 2-3 font options for our approval before proceeding to full production
All text must be converted to outlines/paths in final deliverables (no live fonts)
3.3 "UNLEASH YOUR STYLE" Tagline
Also needs replacing with a proper font (currently traced shapes)
Can be a different font from the "HAVOK" wordmark — a clean sans-serif would work well
Should complement the main wordmark without competing with it
4. Logo Variations Required
We need 7 core layout variations:
# Layout Description With tagline Without tagline
1 Stacked Lion above, text below Yes —
2 Stacked (no tagline) Lion above, text below — Yes
3 Horizontal Lion left, text right Yes —
4 Horizontal (no tagline) Lion left, text right — Yes
5 Icon only Lion graphic alone — Yes
6 Wordmark + tagline "HAVOK" text + tagline, no llama Yes —
7 Wordmark only "HAVOK" text alone, no llama — Yes
5. Colour Variations
Each of the 7 layouts must be delivered in these colour versions:
Version Use case
Full colour Primary packaging, marketing materials
Single colour — black Embossing, debossing, single-colour print
That's 7 layouts x 2 colour versions = 14 logo files per vector format.
Colour Palette
We do NOT have established brand colours yet. Please propose a primary colour palette (2-3 colours) that fits the brand personality — wild, energetic, youthful, haircare. Include your palette proposal alongside the font options for approval.
Every colour must be specified in all four systems:
Pantone (for spot colour packaging print)
CMYK (for process/offset printing)
RGB (for screen/digital)
HEX (for web)
6. File Format Deliverables
For each logo variation and colour version:
Format Purpose Notes
AI (Adobe Illustrator) Master editable vector Paths outlined, layers organised and named
EPS Manufacturer/printer compatibility Universal vector format
SVG Web and digital use Clean, optimised
PDF (vector, CMYK) Print-ready CMYK colour space
PNG (transparent background) Digital use 500px, 1000px, and 2000px wide
Vector Requirements
All text converted to outlines/paths — no live fonts in any file
No raster elements embedded in vector files
Clean paths, no stray points or overlapping shapes
Compound paths correctly defined
Layers organised and named logically
7. Brand Kit Deliverables
Beyond the logo files, we need a complete brand identity kit:
7.1 Colour Palette Document
Primary, secondary, and accent colours
Each colour specified in Pantone, CMYK, RGB, and HEX
Colour usage guidance (which colour for what context)
7.2 Typography Guide
Primary font (used for "HAVOK" wordmark) — name, weight, source/licence
Secondary font (used for tagline and body text) — name, weight, source/licence
Web-safe alternative fonts for each
Font sizing hierarchy recommendations
7.3 Clear Space & Minimum Size Rules
Minimum clear space around logo (all sides)
Minimum reproduction size: 30mm wide — the logo must be legible at this size (this is critical for product labels)
Must also work on curved surfaces (bottles, tubes)
Must be legible at arm's length on a retail shelf
7.4 Logo Usage Guidelines
Approved placement examples (do's)
Misuse examples (don'ts) — stretching, recolouring, busy backgrounds, etc.
Approved and restricted background colours/types
Guidance on which variation to use in which context
7.5 Social Media Assets
Profile icon — circular crop of llama graphic, optimised for small sizes
Cover/banner templates for Instagram, TikTok, and Facebook
Sized correctly for each platform's current requirements
7.6 Favicon Set
16x16px
32x32px
180x180px (Apple touch icon)
512x512px (PWA)
7.7 Pattern/Texture Element (Optional — Nice to Have)
A repeatable brand pattern derived from the llama's mane graphic
Suitable for packaging backgrounds, web textures, or tissue paper
Delivered as seamless tile in SVG and PNG
7.8 Brand Guidelines PDF
A single consolidated document covering everything above
Formatted professionally — this document will be shared with manufacturers, printers, and future designers
Include the logo variations, colour specs, typography, usage rules, and size guidelines all in one place
8. Additional Requirements
8.1 Product Mockup
Show the logo on a cylindrical bottle or tube — packaging is the primary use case for this brand
Full colour version, realistic mockup
8.2 Clothing Tag / Embroidery Version
A simplified single-colour version suitable for embroidery and screen printing on clothing
We have a clothing line planned (trademark filed in clothing class)
Must work at small scale on woven labels and tags
8.3 Small-Scale Legibility Test
Confirm the logo is legible at 30mm wide on a product label
Confirm it reads well at arm's length on a shelf
If any element fails at small scale, propose a simplified version
8.4 Distinctiveness
The logo must remain clearly distinct from Microsoft's Havok (a gaming/physics engine brand)
The llama graphic and haircare context provide natural differentiation
The text styling should not converge with gaming aesthetics (no pixelated, glitch, or tech-style typography)
9. Process & Milestones
Milestone 1: Font Options + Colour Palette (before full production)
Present 2-3 font options for "HAVOK" and 1-2 for the tagline
Present proposed colour palette (2-3 colours with Pantone/CMYK/RGB/HEX)
We will select and approve before you proceed
Milestone 2: Primary Logo (stacked, full colour)
Deliver the main stacked logo with approved fonts and colours
One round of feedback
Milestone 3: Full Delivery
All 7 layout variations in all colour versions and file formats
Brand kit deliverables (guidelines PDF, social assets, favicons, mockup)
Organised ZIP file
Revision Rounds
Minimum 2 revision rounds included in the price
Revisions apply to each milestone
10. Delivery Format
Organised ZIP with clear folder structure, for example:
havok-brand-kit/
├── logo/
│ ├── stacked-tagline/
│ │ ├── full-colour/
│ │ │ ├── havok-stacked-tagline-colour.ai
│ │ │ ├── havok-stacked-tagline-colour.eps
│ │ │ ├── havok-stacked-tagline-colour.svg
│ │ │ ├── havok-stacked-tagline-colour.pdf
│ │ │ └── png/
│ │ │ ├── havok-stacked-tagline-colour-500px.png
│ │ │ ├── havok-stacked-tagline-colour-1000px.png
│ │ │ └── havok-stacked-tagline-colour-2000px.png
│ │ └── black/
│ ├── stacked-no-tagline/
│ ├── horizontal-tagline/
│ ├── horizontal-no-tagline/
│ ├── icon-only/
│ ├── wordmark-tagline/
│ └── wordmark-only/
├── brand-guidelines/
│ ├── HAVOK-Brand-Guidelines.pdf
│ ├── colour-palette.pdf
│ └── typography-guide.pdf
├── social-media/
│ ├── profile-icon/
│ └── banners/
├── favicons/
├── mockups/
│ └── bottle-mockup.png
├── clothing/
│ └── embroidery-version/
└── pattern/ (if included)
11. Budget & Timeline
Item Detail
Budget range USD $150-400 (depending on experience and platform)
Search terms "brand identity package" or "logo polish + brand kit"
Preferred experience Beauty, cosmetics, or personal care brands in portfolio
Timeline 7-10 working days from approval of Milestone 1
Communication English
Software Must work in Adobe Illustrator (AI format delivery required)
12. What We're Providing
This brief — everything the designer needs to understand the scope
Reference JPEG (havokhair draft logo.jpeg) — the logo to polish
Feedback at each milestone within 48 hours
13. IP & Licensing
Full commercial rights must transfer to us upon final payment
We will use this logo on products, packaging, clothing, web, and marketing worldwide
The designer must not use the logo in their portfolio without our written permission (standard for brand identity work)
If proposing commercial fonts, confirm the licence covers product packaging and embedding (not just desktop use)
Prepared by: Matt | Date: 2026-02-25 For use on: Fiverr, Freelancer, or direct commission
1. Project Overview
Brand: HAVOK (trading as "Havok Hair") Industry: Haircare / personal care products Target audience: Teenagers and young adults (14-25) Markets: New Zealand (launch), Australia (near-term), UK/EU/US (future) Brand personality: Wild, energetic, authentic, self-expression, anti-conformity Tagline: "UNLEASH YOUR STYLE"
We're a NZ-based haircare startup preparing to launch. The logo exists as an AI-generated JPEG (attached). It was auto-traced to vector via potrace, but the text came through as pixel shapes — not editable font outlines. We need a designer to polish the logo and produce a complete brand identity kit ready for product packaging, web, social media, and print.
2. Reference Image
Attached file: havokhair draft logo.jpeg
The logo features:
A black llama silhouette with a wild, spiky mane
Bold slab-serif text: "HAVOK"
Tagline text below: "UNLEASH YOUR STYLE"
Currently on a cream/off-white background (needs transparent background)
3. Logo Polish Scope
3.1 Lion Graphic
Keep 99% as-is. We like the llama. Do NOT redesign it.
Clean any obvious rough edges, stray artifacts, or infill gaps from the auto-trace
Ensure paths are clean with no stray points or overlapping shapes
Compound paths correctly defined
3.2 "HAVOK" Text
The current text is traced pixel shapes, not real font outlines — it needs replacing
Replace with a proper font that matches the current bold slab-serif feel as closely as possible
Propose 2-3 font options for our approval before proceeding to full production
All text must be converted to outlines/paths in final deliverables (no live fonts)
3.3 "UNLEASH YOUR STYLE" Tagline
Also needs replacing with a proper font (currently traced shapes)
Can be a different font from the "HAVOK" wordmark — a clean sans-serif would work well
Should complement the main wordmark without competing with it
4. Logo Variations Required
We need 7 core layout variations:
# Layout Description With tagline Without tagline
1 Stacked Lion above, text below Yes —
2 Stacked (no tagline) Lion above, text below — Yes
3 Horizontal Lion left, text right Yes —
4 Horizontal (no tagline) Lion left, text right — Yes
5 Icon only Lion graphic alone — Yes
6 Wordmark + tagline "HAVOK" text + tagline, no llama Yes —
7 Wordmark only "HAVOK" text alone, no llama — Yes
5. Colour Variations
Each of the 7 layouts must be delivered in these colour versions:
Version Use case
Full colour Primary packaging, marketing materials
Single colour — black Embossing, debossing, single-colour print
That's 7 layouts x 2 colour versions = 14 logo files per vector format.
Colour Palette
We do NOT have established brand colours yet. Please propose a primary colour palette (2-3 colours) that fits the brand personality — wild, energetic, youthful, haircare. Include your palette proposal alongside the font options for approval.
Every colour must be specified in all four systems:
Pantone (for spot colour packaging print)
CMYK (for process/offset printing)
RGB (for screen/digital)
HEX (for web)
6. File Format Deliverables
For each logo variation and colour version:
Format Purpose Notes
AI (Adobe Illustrator) Master editable vector Paths outlined, layers organised and named
EPS Manufacturer/printer compatibility Universal vector format
SVG Web and digital use Clean, optimised
PDF (vector, CMYK) Print-ready CMYK colour space
PNG (transparent background) Digital use 500px, 1000px, and 2000px wide
Vector Requirements
All text converted to outlines/paths — no live fonts in any file
No raster elements embedded in vector files
Clean paths, no stray points or overlapping shapes
Compound paths correctly defined
Layers organised and named logically
7. Brand Kit Deliverables
Beyond the logo files, we need a complete brand identity kit:
7.1 Colour Palette Document
Primary, secondary, and accent colours
Each colour specified in Pantone, CMYK, RGB, and HEX
Colour usage guidance (which colour for what context)
7.2 Typography Guide
Primary font (used for "HAVOK" wordmark) — name, weight, source/licence
Secondary font (used for tagline and body text) — name, weight, source/licence
Web-safe alternative fonts for each
Font sizing hierarchy recommendations
7.3 Clear Space & Minimum Size Rules
Minimum clear space around logo (all sides)
Minimum reproduction size: 30mm wide — the logo must be legible at this size (this is critical for product labels)
Must also work on curved surfaces (bottles, tubes)
Must be legible at arm's length on a retail shelf
7.4 Logo Usage Guidelines
Approved placement examples (do's)
Misuse examples (don'ts) — stretching, recolouring, busy backgrounds, etc.
Approved and restricted background colours/types
Guidance on which variation to use in which context
7.5 Social Media Assets
Profile icon — circular crop of llama graphic, optimised for small sizes
Cover/banner templates for Instagram, TikTok, and Facebook
Sized correctly for each platform's current requirements
7.6 Favicon Set
16x16px
32x32px
180x180px (Apple touch icon)
512x512px (PWA)
7.7 Pattern/Texture Element (Optional — Nice to Have)
A repeatable brand pattern derived from the llama's mane graphic
Suitable for packaging backgrounds, web textures, or tissue paper
Delivered as seamless tile in SVG and PNG
7.8 Brand Guidelines PDF
A single consolidated document covering everything above
Formatted professionally — this document will be shared with manufacturers, printers, and future designers
Include the logo variations, colour specs, typography, usage rules, and size guidelines all in one place
8. Additional Requirements
8.1 Product Mockup
Show the logo on a cylindrical bottle or tube — packaging is the primary use case for this brand
Full colour version, realistic mockup
8.2 Clothing Tag / Embroidery Version
A simplified single-colour version suitable for embroidery and screen printing on clothing
We have a clothing line planned (trademark filed in clothing class)
Must work at small scale on woven labels and tags
8.3 Small-Scale Legibility Test
Confirm the logo is legible at 30mm wide on a product label
Confirm it reads well at arm's length on a shelf
If any element fails at small scale, propose a simplified version
8.4 Distinctiveness
The logo must remain clearly distinct from Microsoft's Havok (a gaming/physics engine brand)
The llama graphic and haircare context provide natural differentiation
The text styling should not converge with gaming aesthetics (no pixelated, glitch, or tech-style typography)
9. Process & Milestones
Milestone 1: Font Options + Colour Palette (before full production)
Present 2-3 font options for "HAVOK" and 1-2 for the tagline
Present proposed colour palette (2-3 colours with Pantone/CMYK/RGB/HEX)
We will select and approve before you proceed
Milestone 2: Primary Logo (stacked, full colour)
Deliver the main stacked logo with approved fonts and colours
One round of feedback
Milestone 3: Full Delivery
All 7 layout variations in all colour versions and file formats
Brand kit deliverables (guidelines PDF, social assets, favicons, mockup)
Organised ZIP file
Revision Rounds
Minimum 2 revision rounds included in the price
Revisions apply to each milestone
10. Delivery Format
Organised ZIP with clear folder structure, for example:
havok-brand-kit/
├── logo/
│ ├── stacked-tagline/
│ │ ├── full-colour/
│ │ │ ├── havok-stacked-tagline-colour.ai
│ │ │ ├── havok-stacked-tagline-colour.eps
│ │ │ ├── havok-stacked-tagline-colour.svg
│ │ │ ├── havok-stacked-tagline-colour.pdf
│ │ │ └── png/
│ │ │ ├── havok-stacked-tagline-colour-500px.png
│ │ │ ├── havok-stacked-tagline-colour-1000px.png
│ │ │ └── havok-stacked-tagline-colour-2000px.png
│ │ └── black/
│ ├── stacked-no-tagline/
│ ├── horizontal-tagline/
│ ├── horizontal-no-tagline/
│ ├── icon-only/
│ ├── wordmark-tagline/
│ └── wordmark-only/
├── brand-guidelines/
│ ├── HAVOK-Brand-Guidelines.pdf
│ ├── colour-palette.pdf
│ └── typography-guide.pdf
├── social-media/
│ ├── profile-icon/
│ └── banners/
├── favicons/
├── mockups/
│ └── bottle-mockup.png
├── clothing/
│ └── embroidery-version/
└── pattern/ (if included)
11. Budget & Timeline
Item Detail
Budget range USD $150-400 (depending on experience and platform)
Search terms "brand identity package" or "logo polish + brand kit"
Preferred experience Beauty, cosmetics, or personal care brands in portfolio
Timeline 7-10 working days from approval of Milestone 1
Communication English
Software Must work in Adobe Illustrator (AI format delivery required)
12. What We're Providing
This brief — everything the designer needs to understand the scope
Reference JPEG (havokhair draft logo.jpeg) — the logo to polish
Feedback at each milestone within 48 hours
13. IP & Licensing
Full commercial rights must transfer to us upon final payment
We will use this logo on products, packaging, clothing, web, and marketing worldwide
The designer must not use the logo in their portfolio without our written permission (standard for brand identity work)
If proposing commercial fonts, confirm the licence covers product packaging and embedding (not just desktop use)