Launch Design Support for Fintech Launch

Project Overview
Urgent design support needed for Musa's alpha launch, optimizing existing materials and creating a cohesive launch presence for an impact-focused financial technology platform serving emerging market entrepreneurs.

Existing Materials:
- Brand guidelines (comprehensive)
- Figma design system
- Working alpha product
- Current website on Webflow
- UX/UI screens in development
- Existing pitch materials

Key Requirements/Output
- SEO Optimised Landing Page
- Updating existing webflow format
- Other materials in canva and figma
- Pitch deck/one pager
- Sales deck/one pager
- email newsletter template

Technical
- SEO optimization for key terms
- Mobile-first approach
- Fast loading (under 3s)
- Clear conversion paths
- Analytics integration

Design
- Consistent with brand guidelines
- Clear value proposition
- Engaging hero section
- Beta preview integration
- Social proof section
- Clear CTA hierarchy

Required Skills
Must Have:
- 3+ years Webflow experience
- SEO optimization expertise
- Landing page conversion optimization
- Pitch deck design experience
- Quick turnaround capability
- Financial/Tech sector experience