LAUNCH ALCOHOLIC RTD BEVERAGE
Budget: ₹12,500 – ₹37,500 INR
Hi. We are looking forward to developing the packaging design for an upcoming Alcoholic RTD Drink which will be sold in Can and Glass Bottle, 330 ml and 500 ml respectively. This brand will be targeted towards the Gen Z and Millennials, who are looking for adding colour and taste to their social drinking occasions and engage with the brand which connects with their ethos. The hygiene factor is convenience which brings in the elder profile of consumers who are 35 years and below. This set of consumers have the propensity to spend more than the Gen Z.
Therefore, the packaging design should be able to relate to a larger audience, male & female, 21 - 35 years. At present the offering is with 10% alcohol but soon we will introduce 5% and 15% alcohol. This means that the design needs to have a framework for brand extension, in the future.
Therefore, the packaging design should be able to relate to a larger audience, male & female, 21 - 35 years. At present the offering is with 10% alcohol but soon we will introduce 5% and 15% alcohol. This means that the design needs to have a framework for brand extension, in the future.