Investment deck for clothing retail brand

ZW brand book, I’ve listed the contents we will build out and deliver for the brand. This will be a great starting point and will allow everyone to focus on the detail.

ZW Brand Book pagination:

- Front Cover
- Who we are overview / introduction to the ZW brand
- Our Vision
- Our Audience
- Introduction to the ZW design principles
- The ZW Logo - variants, do’s and don’ts, usage including examples
- Colour palette(s) - Primary and Secondary
- Supporting Graphics / Iconography
- Typography / Corporate fonts (on and off-line)
- Brand tone of voice
- Photography and videography style
- Contact details and sign-off

- Example assets - adverts, social posts, invites, inshore POS etc.
- Sub brands / collaborations - how does this work?