Improve existing charcoal bag design

Hi, we are looking to create A socially appealing package that improves on the attached existing packaging, the bbq package should emphasize stories and how BBQ creates a story environment and good times, laughter, and passing of wisdom. We essentially would use many African proverbs in our marketing material and like to have that implemented. we want the packaging to be create for a 3KG , 4KG , and 5KG bag