Immediate Hiring; Mascot Creation- Digital Lending Fintech

Job ID: 32486850

Budget: ₹1,500 – ₹12,500 INR

We are a digital lending fintech operating catering to the financial needs of micro entrepreneurs in India.

We are looking for someone to recreate a mascot for us. The details are as follows:

The Mascot should have a modern humourous but authentic avatar.

The Mascot will be used as a figure who will educate the small shop owners about various themes such as digital payments, making on-time payments, etc.

The Mascot will be used in both online and offline channels. And in both small and big sizes.

The brand colors are pink, grey and yellow.

We have a pre-existing mascot with the following features but we would like it to be revamped into a better modern avatar:

Chinta Aunty is a kind old lady from semi-urban India, who is an excellent adaptor as she understands the importance of information, basic financing & technology to keep up with the evolving digital new age. She manages her grocery store where she has other neighborhood shopkeepers who are her friends from every age. She follows good repayment behavior for the business loan she took to add inventory to her shop last year. Chinta Aunty loves to participate in local events, gatherings as she like being with people & is a true helper, advisor & companion.