High-End Sustainable Packaging Design for Luxury Adult Wellness Brand (Think Apple Unboxing, but Sexier)
Budget: $30 – $250 AUD
Project:
High-End Sustainable Packaging Design for Luxury Adult Wellness Brand (Think Apple Unboxing, but Sexier)
Overview:
We’re not just designing packaging. We’re crafting a full sensory unboxing ritual for a new wave of premium adult wellness products under our brand — where luxury meets play, and elegance meets edge.
Our brand is redefining how pleasure is perceived — blending Aesop’s calm minimalism, Apple’s intuitive premium feel, and Maude’s modern sensuality. This project isn’t just about “making a box”; it’s about making someone feel something the moment their fingers touch the tab.
We’re looking for a visionary Packaging Designer (product + graphic) to help develop physical packaging for our ODM products that echoes the precision and quality of Apple accessories — specifically the Smart Folio Case box style — but with a bolder, more square format.
The Ask:
Design a fully-realized packaging experience for a small range of our brands hero products, starting with one product box as the lead concept (we’ll scale to others after testing). This includes:
• Structure design: Hard paperboard pull-out box (no plastic) with an Apple-esque tactile feel.
• Functional elements: Paper pull tabs, satisfying friction-fit mechanics, protective internal support.
• Material spec suggestions: Premium FSC-certified materials, ideally fully recyclable.
• Finish recommendations: Emboss, deboss, matte/soft-touch coating, edge inlays, etc.
• Artwork direction: Minimal, modern, sensual. You’ll work with our existing logo + color palette and help translate brand essence onto physical product.
• Print-ready dielines: That manufacturers can work from directly.
Challenge Assumptions:
We don’t want it to look premium. We want it to behave premium.
Think:
• How can the box create anticipation?
• How do the sounds and resistance of the pull matter?
• How can sustainability feel indulgent — not compromised?
Deliverables:
• 1–2 packaging concepts in 3D renders
• Print-ready dielines (Adobe Illustrator or similar)
• Material/finish recommendations
• Optional: Prototype mockup support
Ideal Partner:
• Has designed for beauty, tech, lifestyle or adult wellness brands (but not stuck in clichés)
• Obsessed with the details — the weight, sound, texture of opening
• Deep understanding of sustainable packaging (not just “eco-friendly” marketing)
• Can challenge us — don’t just do what we ask, help us think bigger
• Bonus: Experience in prototyping or liaising with manufacturers
Please Include in Your Proposal:
• Portfolio (especially packaging projects)
• Any relevant experience with FSC-certified, plastic-free or Apple-inspired packaging
• Rough timeline and approach
• Any initial thoughts or provocations about how you’d elevate the brief
Budget:
We’re open to proposals depending on experience and value-add. This is the first of several packaging design jobs — successful work here leads to repeat projects across our product line.
High-End Sustainable Packaging Design for Luxury Adult Wellness Brand (Think Apple Unboxing, but Sexier)
Overview:
We’re not just designing packaging. We’re crafting a full sensory unboxing ritual for a new wave of premium adult wellness products under our brand — where luxury meets play, and elegance meets edge.
Our brand is redefining how pleasure is perceived — blending Aesop’s calm minimalism, Apple’s intuitive premium feel, and Maude’s modern sensuality. This project isn’t just about “making a box”; it’s about making someone feel something the moment their fingers touch the tab.
We’re looking for a visionary Packaging Designer (product + graphic) to help develop physical packaging for our ODM products that echoes the precision and quality of Apple accessories — specifically the Smart Folio Case box style — but with a bolder, more square format.
The Ask:
Design a fully-realized packaging experience for a small range of our brands hero products, starting with one product box as the lead concept (we’ll scale to others after testing). This includes:
• Structure design: Hard paperboard pull-out box (no plastic) with an Apple-esque tactile feel.
• Functional elements: Paper pull tabs, satisfying friction-fit mechanics, protective internal support.
• Material spec suggestions: Premium FSC-certified materials, ideally fully recyclable.
• Finish recommendations: Emboss, deboss, matte/soft-touch coating, edge inlays, etc.
• Artwork direction: Minimal, modern, sensual. You’ll work with our existing logo + color palette and help translate brand essence onto physical product.
• Print-ready dielines: That manufacturers can work from directly.
Challenge Assumptions:
We don’t want it to look premium. We want it to behave premium.
Think:
• How can the box create anticipation?
• How do the sounds and resistance of the pull matter?
• How can sustainability feel indulgent — not compromised?
Deliverables:
• 1–2 packaging concepts in 3D renders
• Print-ready dielines (Adobe Illustrator or similar)
• Material/finish recommendations
• Optional: Prototype mockup support
Ideal Partner:
• Has designed for beauty, tech, lifestyle or adult wellness brands (but not stuck in clichés)
• Obsessed with the details — the weight, sound, texture of opening
• Deep understanding of sustainable packaging (not just “eco-friendly” marketing)
• Can challenge us — don’t just do what we ask, help us think bigger
• Bonus: Experience in prototyping or liaising with manufacturers
Please Include in Your Proposal:
• Portfolio (especially packaging projects)
• Any relevant experience with FSC-certified, plastic-free or Apple-inspired packaging
• Rough timeline and approach
• Any initial thoughts or provocations about how you’d elevate the brief
Budget:
We’re open to proposals depending on experience and value-add. This is the first of several packaging design jobs — successful work here leads to repeat projects across our product line.