High-End Real Estate Investor Pack

**Luxury Real Estate Investor Pack & Brand Creation (High-End Project)**
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## PROJECT OVERVIEW

We are seeking a highly skilled freelancer or small team to create a **world-class investor and marketing package** for a unique luxury property in Kenya.

This is not a standard real estate listing.

The asset is a **4-acre fully self-sufficient off-grid luxury eco estate** located in the Rift Valley, Kenya

featuring:

* Engineered rainwater harvesting system (tanks + reservoir)
* Solar-powered infrastructure
* Natural lake, streams, and landscape integration
* Strong potential for luxury retreat / hospitality development

The goal is to position this asset at a **$1M–$10M+ level** for international buyers, family offices, and hospitality investors.

All content will be provided, you will design the highest quality template/documents for each section.
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## OBJECTIVE

Create a **cohesive, premium-quality investor and marketing package** that:

* Positions the property as a **trophy asset**, not a rural listing
* Appeals to **UHNW buyers and global investors**
* Clearly communicates **lifestyle + investment + development potential**
* Matches the standard of **Knight Frank / Aman / Six Senses-level presentation**

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## SCOPE OF WORK

The freelancer will be responsible for designing and producing the following:

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### 1. EXECUTIVE SUMMARY (2–3 pages)

* High-end, concise, persuasive document
* Clear positioning of asset, location, infrastructure, and opportunity
* Written in **global luxury/investment tone (not local real estate tone)**

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### 2. LUXURY BROCHURE (12–16 pages)

* Designed in Canva (editable format required)
* Minimalist, premium layout
* Image-led storytelling
* Includes sections:

* Cover & branding
* Property overview
* Water system (key feature)
* Lifestyle & environment
* Local attractions (hot springs, Fort Ternan Museum, trekking, etc.)
* Investment potential

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### 3. INVESTOR PITCH DECK (15–20 slides)

* 16:9 presentation format (Canva editable)
* Clean, high-end, minimal design
* Structured for investors (family offices, hospitality groups)

Must include:

* Opportunity overview
* Asset breakdown
* Infrastructure (water + energy)
* Development upside
* Revenue model
* Value drivers
* Target buyer

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### 4. MASTER SITE PLAN

* Clean visual layout of the estate
* Showing:

* Structures
* Reservoir
* Tanks
* Lake and streams
* Access routes
* Suggested future development zones

Can be schematic (does not need to be architectural-grade, but must look premium)

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### 5. INFRASTRUCTURE DOSSIER

* Structured document outlining:

* Water system (rain harvesting, storage, reservoir)
* Solar energy system
* Property layout and systems
* Clean, clear, professional formatting

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### 6. FINANCIAL MODEL

* Simple but credible hospitality model (Excel or Google Sheets)
* Includes:

* Cabin count scenarios (4–8 units)
* Nightly pricing assumptions
* Occupancy scenarios
* Monthly and annual revenue
* Basic cost assumptions

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### 7. DEVELOPMENT UPSIDE CONCEPT

* Visual + written concept showing:

* Potential expansion (cabins, wellness areas, etc.)
* High-level positioning (eco-retreat, luxury lodge, etc.)
* Conceptual (not architectural drawings)

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### 8. DATA ROOM / DUE DILIGENCE STRUCTURE

* Organised folder structure + document checklist
* For sharing with serious buyers

Includes:

* Legal documents
* Property details
* Infrastructure details
* Media assets
* Financials

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## DESIGN REQUIREMENTS

* Style: **Ultra-minimal, luxury, global standard**
* Inspiration:

* Aman Resorts
* Six Senses
* Knight Frank luxury listings
* Colour palette:

* Black / white / neutral tones
* Typography:

* Elegant serif for titles
* Clean sans-serif for body

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## INPUTS PROVIDED

We will provide:

* Raw property details
* Photos and videos (or guidance on what will be available)
* Existing content and descriptions
* Strategic direction and positioning

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## IDEAL FREELANCER PROFILE

We are looking for someone who:

* Has experience with **luxury real estate or hospitality branding**
* Understands **investor psychology**
* Can write in a **high-end, global tone**
* Is strong in both **design AND structured thinking**
* Can create **clean, minimal, premium outputs**

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## IMPORTANT

This is **not a basic Canva job**.

We are looking for someone who can think like:

* A luxury brand strategist
* A real estate investment advisor
* A high-end designer

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## DELIVERABLES

* All files editable in Canva (or Figma + export to Canva)
* Financial model (Excel or Google Sheets)
* Organised file delivery

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## TIMELINE

* Initial draft: 7–10 days
* Final delivery: 2–3 weeks

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## TO APPLY

Please include:

1. Portfolio (especially luxury or real estate work)
2. Examples of pitch decks or brochures
3. Brief explanation of your approach
4. Estimated timeline

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## PROJECT GOAL

To create a **globally competitive, high-end property presentation** capable of attracting serious international buyers and positioning the asset at a premium valuation.

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We are looking for excellence — not average output.