Hardman Signs- Marketing Handout Redesign

I need an updated version of our marketing handout.

Please visit our website for more context-
hardmansigns.com

Requirements:
- Format: PDF
- Design Style: Creative and vibrant
- Elements:
- Images and graphics
- Charts and data visualizations
- Text content

Ideal Skills and Experience:
- Proficiency in graphic design software
- Experience creating engaging marketing materials
- Strong layout and visualization skills
- Ability to work within a budget and deadline

I’d like to have our Hardman Signs marketing handout redesigned into a more modern, polished, infographic-style layout, similar in quality and clarity to this reference:

Objective
Create a high-end, design-forward marketing piece that:
Feels more architectural / design-industry aligned
Is clean, minimal, and easy to scan
Positions Hardman as a premium national signage partner

Key Direction (VERY IMPORTANT)
1. Move Away From:
Dense text blocks
Basic bullet lists
Generic “sales flyer” feel
Collage-style photo layout (current page 2)
Right now it reads like a vendor sheet — we want it to feel like a design firm capability piece.
2. Move Toward (Like AMST Flyer)
From the AMST example (page 1 especially):
Strong visual hierarchy
Icon-driven sections
Infographic-style layout
Clean spacing + alignment
Limited, intentional color palette
Structured grid system
Think: designed, not assembled

Layout Direction
2-page spread with:
Hero headline at top
Headline Options
Your National Partner for Architectural Signage & Wayfinding
Design-Driven Signage. Nationwide Execution.
Clean section breakdown (Services / Sign Types)
Icons or visual markers for each category
One or two high-quality hero images only (not many)
Infographic-style layout like AMST

Content Simplification
Use our existing content, but:
Reduce wording by 30–40%
Convert lists into tight, grouped categories
Highlight:
Nationwide capability
Design
Fabrication
Installation
Call to Action
Let’s discuss your next project.
Less reading, more scanning

Visual Style
Clean, modern typography (no heavy fonts)
More white space
Subtle use of brand red (not overpowering like current sidebar)
Consistent icon style (line-based or minimal filled)

Photography Direction
Pull imagery from HardmanSigns.com
Prioritize:
Monument signage
Architectural signage
Interior ADA / wayfinding
Use 2–4 strong, large images max per version
Avoid small image grids — let visuals feel premium and intentional

Versioning Requirement
Please create TWO tailored versions of this handout:
1. Multifamily Version
Emphasize:
Apartment communities
Student housing
Mixed-use residential
Highlight:
Monument signs
Leasing / amenity signage
Wayfinding systems
Slightly warmer / lifestyle-oriented tone (but still clean)
2. Commercial Version
Emphasize:
Office buildings
Healthcare
Corporate campuses
Highlight:
ADA signage
Interior wayfinding
Architectural / branded environments
Slightly more corporate / refined tone

QR Code Requirement (Important)
Please incorporate a QR code into the design in a clean, intentional way (not an afterthought).
QR Code should:
Link to: [INSERT URL – website or portfolio page]
Be placed in a visually integrated location (bottom corner, footer, or callout area)
Include a short label such as:
“View Our Work”
“See More Projects”
“Explore Hardman Signs”
Design direction:
Maintain clean spacing around the code
Consider subtle framing or callout treatment
Ensure it is large enough to scan easily when printed
Goal: Make it feel like part of the design system, not a sticker

Overall Goal
When someone sees this, they should think:
“These guys work with architects and design teams — not just a sign shop.”
Deliverables
Print-ready PDF (8.5x11 or 11x17)
Two versions:
Multifamily
Commercial
Versions optimized for email + print
Final Note
If helpful, I’m open to you proposing a completely new layout direction — I care more about the end result feeling elevated than sticking to our current structure.