Graphic design / marketing poster
Budget: ₹100 – ₹400 INR
This project involved designing a high-impact promotional poster for a fictional fitness supplement brand, VitalEdge. The goal was to create a visually striking poster that instantly captures attention, communicates the product’s core benefits, and encourages quick user action.
Objective
Create a bold and energetic visual identity
Highlight key product benefits clearly and concisely
Maintain clean typography with strong visual hierarchy
Ensure the design works for both print (A3) and digital platforms
Design Concept & Visual Direction
The design uses a dark background combined with vibrant orange and yellow accents to convey power, energy, and performance. A dynamic explosion effect behind the product helps draw focus to the center, making the product the hero element of the poster.
Strong, uppercase typography was chosen for the headline to create impact and readability from a distance, while secondary text was kept minimal to avoid clutter and maintain balance through negative space.
Layout & Typography
Central product placement for maximum attention
Clear headline hierarchy to guide the viewer’s eye
Icon-based benefit highlights for quick scanning
High-contrast call-to-action placed at the bottom to drive conversions
Objective
Create a bold and energetic visual identity
Highlight key product benefits clearly and concisely
Maintain clean typography with strong visual hierarchy
Ensure the design works for both print (A3) and digital platforms
Design Concept & Visual Direction
The design uses a dark background combined with vibrant orange and yellow accents to convey power, energy, and performance. A dynamic explosion effect behind the product helps draw focus to the center, making the product the hero element of the poster.
Strong, uppercase typography was chosen for the headline to create impact and readability from a distance, while secondary text was kept minimal to avoid clutter and maintain balance through negative space.
Layout & Typography
Central product placement for maximum attention
Clear headline hierarchy to guide the viewer’s eye
Icon-based benefit highlights for quick scanning
High-contrast call-to-action placed at the bottom to drive conversions