Graphic Designer for Premium Italian Pizzeria Branding – Full Project in Phases
Budget: $30 – $250 USD
Graphic Designer for Premium Italian Pizzeria Branding – Full Project in Phases
? Project Description:
Hi! My name is Carlos Durán, and I’m looking for a talented and committed graphic designer to create the full visual identity of my premium pizzeria: Sapori di Willy – Flavors that conquer.
The concept is already well-defined, and I have clear instructions and visual references. The branding style should be elegant, Italian classic with a vintage/artisanal touch, avoiding typical pizza clichés. The logo will be the foundation for a line of packaging and branded materials that need to shine both online and in physical presentation.
? Total Budget: $160 USD
? Payment Structure: 4 phases of $40 USD each, with deliverables and progress expected at each stage.
I’m looking for designers who:
Respect and agree to phase-based payment.
Enjoy working with soulful and meaningful brand concepts.
Are creative, detail-oriented, and responsible.
You’ll receive a well-organized and complete brief with exact dimensions, styles, reference images, suggested fonts, and color palette. If you’re someone who loves design with depth, flavor, and well-crafted aesthetics, this project is for you ?✨
Looking forward to your proposal ?
Thanks for your time!
Dear Designers,
We are currently looking for a creative professional who aligns with our vision and is willing to work within our established budget and payment plan. If you are passionate about branding, illustration, and packaging — and love the aesthetic of Italian-inspired design — we would be delighted to review your portfolio.
Please apply only if you agree with the scope, budget, and payment structure outlined below. We truly value collaboration and are seeking someone who is detail-oriented, responsible, and excited to bring our premium pizza brand to life.
? GENERAL DESIGN BRIEF – SAPORI DI WILLY
? BRAND CONCEPT
Name: Sapori di Willy
Slogan: Flavors that conquer
Signature: by Carlos Durán
Visual Identity: Classic Italian style with vintage and elegant touches. The aim is a sophisticated yet approachable image, with visual details that evoke tradition, authenticity, and good taste.
Preferred Colors: olive green, gold, vintage kraft, and deep accents like burgundy or wine red.
? ABOUT THE BRAND
Sapori di Willy – Flavors that conquer, by Carlos Durán is a premium brand focused on offering authentic and sophisticated gastronomic experiences, inspired by Italian tradition, particularly Neapolitan culture, but with a modern, aesthetic, and elegant vision.
We are starting as a dark kitchen, so there is no dine-in service. All branding must stand out in packaging, social media, and digital platforms.
?? WHAT DO WE NEED DESIGNED?
? LOGO
This is the starting point. It defines the brand’s visual identity and must reflect the concept of an artistic, elegant pizzeria with an Italian soul.
1. ? Standard Pizza Box
Gallery/museum style, with illustrations and visual art that make the box a collectible piece.
2. ? Round wax-seal-style sticker
Inspired by old wax stamps. Round for budget printing, must include logo, name, slogan, and “Buon Appetito” or “Seal of Guarantee”.
3. ? Monthly Special Edition Box
Based on the standard box, but with small frames representing cultural or festive events of the month (e.g. Mother’s Day, Christmas, etc.).
4. ? Generic Thank You Card
Elegant card with space for 2–3 handwritten lines. Can be used for personal notes or dedications.
5. ? Monthly Themed Thank You Card
Commemorative design for key dates (Father’s Day, Valentine’s Day, etc.) using the same format as the generic card.
6. ? Fridge Magnet
Attractive design combining art and functionality. Must include logo, contact info, QR code, social media, and slogan.
7. ? Food-grade Wax Paper
Single-color design. Italian-style illustrated pattern (not just a repeated logo).
8. ? Outdoor Advertising Banner
Approx. size: 3.5 x 1.5 m. Elegant and visually impactful design, focused on the logo and key info.
9. ? Printed Menu
Square format (20x20 cm), double-sided, designed in line with the brand’s overall aesthetic.
10. ?️ Secondary Rectangular Label
Ideal for sauce containers. Suggested size: 6 x 2 cm.
11. ?️ Loyalty Card
Business card size. With spaces for stamps/points and an elegant design that encourages customers to keep it.
Reference images of the logo and the box lid illustration will be provided.
? FINAL DELIVERABLES
The designer will provide:
Logo in editable formats (AI, PDF, transparent PNG)
Illustration optimized for screen printing
Mockup or preview of the complete pizza box design
Print-ready files (vector PDF)
Standalone logo version for social media and stationery
? PAYMENT AND AGREEMENT
Total Payment: $160 USD
Payment Structure: Divided into 4 payments of $40 USD
Payment Mode: Each payment will be made upon delivery and approval of the respective design phase.
? PAYMENT PHASES
1. First Payment – $40 USD
? Delivery of the final approved logo
This will be the visual foundation for the rest of the branding.
2. Second Payment – $40 USD
? Standard gallery-style pizza box design
? Monthly edition box with themed art
? Round wax-style label for sealing boxes
? Fridge magnet design
3. Third Payment – $40 USD
? Illustrated wax paper design
? Outdoor advertising banner
? Themed monthly thank-you card
? Generic thank-you card
4. Fourth Payment – $40 USD
? Printed menu (square, double-sided)
? Secondary rectangular label
? Loyalty card design
? PHASE 2 (optional & future)
After completing this initial project, a second phase may be considered, including:
Digital identity for social media
Website or online store design and development
Ordering app
These will be evaluated based on results, timelines, and available budget.
? LOGO
Desired Style:
Elegant, sober, sophisticated
Must convey Italian authenticity and a curated or “collector’s edition” brand feel
Avoid clichés or generic pizzeria elements, such as:
Pizza slices, ovens, chef hats, bitten slices, etc.
Optional Visual Elements / Inspiration:
Mount Vesuvius ? (stylized symbol)
Obelisk of the Immaculate
Ruins of Pompeii or Herculaneum ?️
Gulf of Naples ?
Olive tree or San Marzano tomatoes (secondary, subtly integrated)
✏️ The idea is for the logo to visually summarize the same landscape seen on the box — so the customer can also “see” Mount Vesuvius or the Gulf of Naples in the logo, but in an artistic, refined way.
Logo Colors:
Deep Olive Green
HEX: #556B2F – RGB: 85, 107, 47
Matte Elegant Gold (for accents or typography)
HEX: #C5A76D – RGB: 197, 167, 109
Suggested Fonts:
Sapori di Willy: Leky Calgria
Flavors that conquer: GeosansLight or Source Sans Pro
? 1. PIZZA BOX DESIGN
Print Format:
Natural kraft box
Size: 30 x 30 cm
Screen printing
Max 2 inks: olive green + simulated gold (can be dark ochre)
? LID DESIGN (30 x 30 cm)
Visual Goal:
To simulate a classic work of art — a Neapolitan landscape like a museum painting, framed in a baroque style and with a curated, gallery-like aura.
Expected Aesthetic:
Classic engraving style (defined lines, no shadows or gradients)
Illustration optimized for one-color screen printing
Classic baroque frame (17th/18th century style)
Logo elegantly integrated
Should feel like a unique, collectible art piece
Footer Phrase (like a museum label):
“Golfo di Napoli, 2025 — Collezione Sapori di Willy”
Extras on the Lid:
Phrase: Buon Appetito
Edition Number: space to write (e.g. Edizione Limitata Nº 0001)
? SIDE PANELS (4 cm x 30 cm each)
Side 1:
Logo (green)
Phrase: “Flavors that conquer – by Carlos Durán” (gold)
Side 2:
Social media and contact (green):
@SaporidiWilly • www.SaporidiWilly.com • +52 747 499 9004
Side 3:
Decorative phrase: “Buon Appetito” — Italic style with artistic stroke (gold)
Side 4:
Origin phrase:
“Authentic Neapolitan Pizza in Chilpancingo”
2. ? ROUND STICKER FOR BOX SEALING (WAX SEAL STYLE)
Size: 5 cm diameter
Style: Simulate an old wax seal
(Even if real seals aren’t perfectly round, we’ll adapt to a printable circle)
Must include:
Logo
Name
Slogan
“by Carlos Durán”
Suggested Text: Buon Appetito, Seal of Guarantee, or another artistic variant
3. ? MONTHLY VERSION OF THE PIZZA BOX (SPECIAL EDITION)
• Base: Same standard box.
• Monthly addition: Small frames around the central artwork, simulating mini paintings or postcards.
• Monthly theme: These small images should reference the month’s most important celebrations, using artistic illustrations from free image banks (e.g., Unsplash, Pexels, etc.).
• Example for MAY:
o ? May 10 – Mother’s Day (Mexico)
o ? Third Friday of May – World Margherita Pizza Day
o ? May 1 – Labor Day (Mexico & international)
4. ? GENERIC THANK YOU CARD
• Size: 10 x 15 cm.
• Style: Same look as the box (museum-like, artistic, elegant).
• Must include:
o Logo
o Name and slogan
o Phone number, social media handles, and/or QR (depending on space)
o Blank space (lines) for a handwritten message (at least 3 lines)
• Suggested placement: Inside the box lid
5. ? MONTHLY THEMATIC THANK YOU CARD
• Size: 10 x 15 cm.
• Design: Same format as above, but personalized by month or celebration.
• Example for MAY:
o Floral design, pastel tones
o Message example: “Thanks for sharing this flavor with mom.”
o Space for a handwritten message
6. ? FRIDGE MAGNET
7. ? FOOD WRAPPING PAPER (WAXED)
8. ? ADVERTISING BANNER
9. ? MENU
10. ?️ RECTANGULAR LABEL (EXTRA)
11. ?️ LOYALTY CARD
? Project Description:
Hi! My name is Carlos Durán, and I’m looking for a talented and committed graphic designer to create the full visual identity of my premium pizzeria: Sapori di Willy – Flavors that conquer.
The concept is already well-defined, and I have clear instructions and visual references. The branding style should be elegant, Italian classic with a vintage/artisanal touch, avoiding typical pizza clichés. The logo will be the foundation for a line of packaging and branded materials that need to shine both online and in physical presentation.
? Total Budget: $160 USD
? Payment Structure: 4 phases of $40 USD each, with deliverables and progress expected at each stage.
I’m looking for designers who:
Respect and agree to phase-based payment.
Enjoy working with soulful and meaningful brand concepts.
Are creative, detail-oriented, and responsible.
You’ll receive a well-organized and complete brief with exact dimensions, styles, reference images, suggested fonts, and color palette. If you’re someone who loves design with depth, flavor, and well-crafted aesthetics, this project is for you ?✨
Looking forward to your proposal ?
Thanks for your time!
Dear Designers,
We are currently looking for a creative professional who aligns with our vision and is willing to work within our established budget and payment plan. If you are passionate about branding, illustration, and packaging — and love the aesthetic of Italian-inspired design — we would be delighted to review your portfolio.
Please apply only if you agree with the scope, budget, and payment structure outlined below. We truly value collaboration and are seeking someone who is detail-oriented, responsible, and excited to bring our premium pizza brand to life.
? GENERAL DESIGN BRIEF – SAPORI DI WILLY
? BRAND CONCEPT
Name: Sapori di Willy
Slogan: Flavors that conquer
Signature: by Carlos Durán
Visual Identity: Classic Italian style with vintage and elegant touches. The aim is a sophisticated yet approachable image, with visual details that evoke tradition, authenticity, and good taste.
Preferred Colors: olive green, gold, vintage kraft, and deep accents like burgundy or wine red.
? ABOUT THE BRAND
Sapori di Willy – Flavors that conquer, by Carlos Durán is a premium brand focused on offering authentic and sophisticated gastronomic experiences, inspired by Italian tradition, particularly Neapolitan culture, but with a modern, aesthetic, and elegant vision.
We are starting as a dark kitchen, so there is no dine-in service. All branding must stand out in packaging, social media, and digital platforms.
?? WHAT DO WE NEED DESIGNED?
? LOGO
This is the starting point. It defines the brand’s visual identity and must reflect the concept of an artistic, elegant pizzeria with an Italian soul.
1. ? Standard Pizza Box
Gallery/museum style, with illustrations and visual art that make the box a collectible piece.
2. ? Round wax-seal-style sticker
Inspired by old wax stamps. Round for budget printing, must include logo, name, slogan, and “Buon Appetito” or “Seal of Guarantee”.
3. ? Monthly Special Edition Box
Based on the standard box, but with small frames representing cultural or festive events of the month (e.g. Mother’s Day, Christmas, etc.).
4. ? Generic Thank You Card
Elegant card with space for 2–3 handwritten lines. Can be used for personal notes or dedications.
5. ? Monthly Themed Thank You Card
Commemorative design for key dates (Father’s Day, Valentine’s Day, etc.) using the same format as the generic card.
6. ? Fridge Magnet
Attractive design combining art and functionality. Must include logo, contact info, QR code, social media, and slogan.
7. ? Food-grade Wax Paper
Single-color design. Italian-style illustrated pattern (not just a repeated logo).
8. ? Outdoor Advertising Banner
Approx. size: 3.5 x 1.5 m. Elegant and visually impactful design, focused on the logo and key info.
9. ? Printed Menu
Square format (20x20 cm), double-sided, designed in line with the brand’s overall aesthetic.
10. ?️ Secondary Rectangular Label
Ideal for sauce containers. Suggested size: 6 x 2 cm.
11. ?️ Loyalty Card
Business card size. With spaces for stamps/points and an elegant design that encourages customers to keep it.
Reference images of the logo and the box lid illustration will be provided.
? FINAL DELIVERABLES
The designer will provide:
Logo in editable formats (AI, PDF, transparent PNG)
Illustration optimized for screen printing
Mockup or preview of the complete pizza box design
Print-ready files (vector PDF)
Standalone logo version for social media and stationery
? PAYMENT AND AGREEMENT
Total Payment: $160 USD
Payment Structure: Divided into 4 payments of $40 USD
Payment Mode: Each payment will be made upon delivery and approval of the respective design phase.
? PAYMENT PHASES
1. First Payment – $40 USD
? Delivery of the final approved logo
This will be the visual foundation for the rest of the branding.
2. Second Payment – $40 USD
? Standard gallery-style pizza box design
? Monthly edition box with themed art
? Round wax-style label for sealing boxes
? Fridge magnet design
3. Third Payment – $40 USD
? Illustrated wax paper design
? Outdoor advertising banner
? Themed monthly thank-you card
? Generic thank-you card
4. Fourth Payment – $40 USD
? Printed menu (square, double-sided)
? Secondary rectangular label
? Loyalty card design
? PHASE 2 (optional & future)
After completing this initial project, a second phase may be considered, including:
Digital identity for social media
Website or online store design and development
Ordering app
These will be evaluated based on results, timelines, and available budget.
? LOGO
Desired Style:
Elegant, sober, sophisticated
Must convey Italian authenticity and a curated or “collector’s edition” brand feel
Avoid clichés or generic pizzeria elements, such as:
Pizza slices, ovens, chef hats, bitten slices, etc.
Optional Visual Elements / Inspiration:
Mount Vesuvius ? (stylized symbol)
Obelisk of the Immaculate
Ruins of Pompeii or Herculaneum ?️
Gulf of Naples ?
Olive tree or San Marzano tomatoes (secondary, subtly integrated)
✏️ The idea is for the logo to visually summarize the same landscape seen on the box — so the customer can also “see” Mount Vesuvius or the Gulf of Naples in the logo, but in an artistic, refined way.
Logo Colors:
Deep Olive Green
HEX: #556B2F – RGB: 85, 107, 47
Matte Elegant Gold (for accents or typography)
HEX: #C5A76D – RGB: 197, 167, 109
Suggested Fonts:
Sapori di Willy: Leky Calgria
Flavors that conquer: GeosansLight or Source Sans Pro
? 1. PIZZA BOX DESIGN
Print Format:
Natural kraft box
Size: 30 x 30 cm
Screen printing
Max 2 inks: olive green + simulated gold (can be dark ochre)
? LID DESIGN (30 x 30 cm)
Visual Goal:
To simulate a classic work of art — a Neapolitan landscape like a museum painting, framed in a baroque style and with a curated, gallery-like aura.
Expected Aesthetic:
Classic engraving style (defined lines, no shadows or gradients)
Illustration optimized for one-color screen printing
Classic baroque frame (17th/18th century style)
Logo elegantly integrated
Should feel like a unique, collectible art piece
Footer Phrase (like a museum label):
“Golfo di Napoli, 2025 — Collezione Sapori di Willy”
Extras on the Lid:
Phrase: Buon Appetito
Edition Number: space to write (e.g. Edizione Limitata Nº 0001)
? SIDE PANELS (4 cm x 30 cm each)
Side 1:
Logo (green)
Phrase: “Flavors that conquer – by Carlos Durán” (gold)
Side 2:
Social media and contact (green):
@SaporidiWilly • www.SaporidiWilly.com • +52 747 499 9004
Side 3:
Decorative phrase: “Buon Appetito” — Italic style with artistic stroke (gold)
Side 4:
Origin phrase:
“Authentic Neapolitan Pizza in Chilpancingo”
2. ? ROUND STICKER FOR BOX SEALING (WAX SEAL STYLE)
Size: 5 cm diameter
Style: Simulate an old wax seal
(Even if real seals aren’t perfectly round, we’ll adapt to a printable circle)
Must include:
Logo
Name
Slogan
“by Carlos Durán”
Suggested Text: Buon Appetito, Seal of Guarantee, or another artistic variant
3. ? MONTHLY VERSION OF THE PIZZA BOX (SPECIAL EDITION)
• Base: Same standard box.
• Monthly addition: Small frames around the central artwork, simulating mini paintings or postcards.
• Monthly theme: These small images should reference the month’s most important celebrations, using artistic illustrations from free image banks (e.g., Unsplash, Pexels, etc.).
• Example for MAY:
o ? May 10 – Mother’s Day (Mexico)
o ? Third Friday of May – World Margherita Pizza Day
o ? May 1 – Labor Day (Mexico & international)
4. ? GENERIC THANK YOU CARD
• Size: 10 x 15 cm.
• Style: Same look as the box (museum-like, artistic, elegant).
• Must include:
o Logo
o Name and slogan
o Phone number, social media handles, and/or QR (depending on space)
o Blank space (lines) for a handwritten message (at least 3 lines)
• Suggested placement: Inside the box lid
5. ? MONTHLY THEMATIC THANK YOU CARD
• Size: 10 x 15 cm.
• Design: Same format as above, but personalized by month or celebration.
• Example for MAY:
o Floral design, pastel tones
o Message example: “Thanks for sharing this flavor with mom.”
o Space for a handwritten message
6. ? FRIDGE MAGNET
7. ? FOOD WRAPPING PAPER (WAXED)
8. ? ADVERTISING BANNER
9. ? MENU
10. ?️ RECTANGULAR LABEL (EXTRA)
11. ?️ LOYALTY CARD