Graphic Designer
Budget: $2 – $8 USD
This is a document that you use as a guide during a graphic design project. It is written and maintained by the graphic design client, and allows them to detail their business objectives, processes and desired outcomes.
Think of this as your contribution to the project. By getting this information documented, you help both yourself and the designer gain a better understanding of what you are trying to accomplish. Chances are, the graphic designer you’ll be working with doesn’t know much about your business. This is your chance to inform them in ways that will help them meet your needs. Here are some must-have details to include:
1.A description of your target audience.
2.Project scope.
3.The personality or tone you want to present.
4.Metrics to determine whether the project is a success.
5.Dates for expected deliverables.
6.Some samples or design ideas showing the overall aesthetic you’d like.
7.Information about your competitors.
8.The names and contact information for key stakeholders.
9.Any other data that you think could help your designer.
A design brief should accompany every project. These are useful for any graphic design work and also for web design projects.
That said, there will likely be differences in the length and detail of your design brief. That will depend on the complexity of your upcoming design project.
For example, if you are a startup with graphic design from the ground up, you will need to provide more information than if you want a logo changed a bit.
Consider if you’ve worked with a particular designer in the past. If you have, they may have a baseline of knowledge to help them get started.
Think of this as your contribution to the project. By getting this information documented, you help both yourself and the designer gain a better understanding of what you are trying to accomplish. Chances are, the graphic designer you’ll be working with doesn’t know much about your business. This is your chance to inform them in ways that will help them meet your needs. Here are some must-have details to include:
1.A description of your target audience.
2.Project scope.
3.The personality or tone you want to present.
4.Metrics to determine whether the project is a success.
5.Dates for expected deliverables.
6.Some samples or design ideas showing the overall aesthetic you’d like.
7.Information about your competitors.
8.The names and contact information for key stakeholders.
9.Any other data that you think could help your designer.
A design brief should accompany every project. These are useful for any graphic design work and also for web design projects.
That said, there will likely be differences in the length and detail of your design brief. That will depend on the complexity of your upcoming design project.
For example, if you are a startup with graphic design from the ground up, you will need to provide more information than if you want a logo changed a bit.
Consider if you’ve worked with a particular designer in the past. If you have, they may have a baseline of knowledge to help them get started.