German-Taste Creative Designer for Ads
Budget: €250 – €750 EUR
Who we are
A Berlin aesthetic clinic specialising in reverse-aging body-filler treatments (hip dips, post-operative contour corrections, cellulite smoothing). Our USP is natural, discreet results—never an over-filled look.
Why we’re hiring
Our current landing page is under-performing (CVR well below 5 %). We have already defined the fixes: a mobile-first, two-step funnel (quiz → booking), stronger trust signals, faster load, and strict HWG/GDPR compliance. We need a designer–creative hybrid who can ship that structure in 48 hours and supply social-ad creatives that convert—then stay on as our weekly performance-design partner.
Quick-launch sprint (day 0–2)
• Re-design and build a one-page funnel in GoHighLevel or Webflow, using the two-step structure we provide (self-assessment quiz leads to calendar booking).
• Implement all best-practice recommendations: above-the-fold quiz button, trust strip, doctor identity block, compliant wording, sticky call bar, WebP images, < 2 s mobile load.
• Produce the first creative set for paid traffic:
– three Instagram story/feed banners (static)
– two TikTok/Reel video ads (15 s and 30 s, captions and hook)
– three Pinterest pins (1000 × 1500 px, text overlay)
• Deliver editable files, exports, and a Loom walkthrough.
Long-term scope (week 2 and beyond)
• Weekly batches of fresh banners and video variations for Instagram, TikTok, and Pinterest.
• CRO tweaks to the funnel driven by GA4 and Meta/Google Ads data.
• WhatsApp retargeting assets: opt-in message template, follow-up image, short voice-note script.
• Monthly design QA and brand refinement in collaboration with our in-house marketer.
Must-have profile
• Documented wins in German cosmetic or medical aesthetics—show actual CVR/CTR improvements.
• Fluent German for micro-copy and disclaimers; solid English for team calls.
• Strong sense of “German clean” design—minimalist, trustworthy, no loud sales graphics.
• Tools: Figma, Adobe CC (or CapCut), basic Tailwind/CSS skills for GoHighLevel.
• Deep working knowledge of Heilmittelwerbegesetz and GDPR.
• Ability to launch the new funnel and first creative pack inside 48 hours of award.
Deliverables & milestones
Day 1: low-fi wire + colour/typography mood board approved by marketing
Day 2: live two-step funnel, three banners, two videos, three pins approved by ad platforms
Week 2--n: four to six new creatives per week, funnel tweaks, WhatsApp retargeting set live
KPIs: landing-page CVR ≥ 8 %; CPL on paid social ≤ €20; no-show rate ≤ 20 %
How to apply
Start your proposal with BERLIN24 so we know you read the brief.
Link one German-market landing page you designed and state the CVR uplift achieved.
Link one Instagram or TikTok ad (or private Loom) that delivered more than 3 % CTR in a beauty/health campaign.
In no more than 120 words, outline how you will put our two-step funnel live in 48 hours.
Quote a fixed fee for the 48-hour sprint (includes all deliverables above) and a weekly retainer for ongoing creative and CRO work (two revision rounds included).
We review applications continuously and will award as soon as we see a perfect fit. Be ready to join our Slack workspace and attend a kick-off call (CET) within hours of selection. We look forward to working with a designer who can deliver fast, compliant, and high-converting work.
A Berlin aesthetic clinic specialising in reverse-aging body-filler treatments (hip dips, post-operative contour corrections, cellulite smoothing). Our USP is natural, discreet results—never an over-filled look.
Why we’re hiring
Our current landing page is under-performing (CVR well below 5 %). We have already defined the fixes: a mobile-first, two-step funnel (quiz → booking), stronger trust signals, faster load, and strict HWG/GDPR compliance. We need a designer–creative hybrid who can ship that structure in 48 hours and supply social-ad creatives that convert—then stay on as our weekly performance-design partner.
Quick-launch sprint (day 0–2)
• Re-design and build a one-page funnel in GoHighLevel or Webflow, using the two-step structure we provide (self-assessment quiz leads to calendar booking).
• Implement all best-practice recommendations: above-the-fold quiz button, trust strip, doctor identity block, compliant wording, sticky call bar, WebP images, < 2 s mobile load.
• Produce the first creative set for paid traffic:
– three Instagram story/feed banners (static)
– two TikTok/Reel video ads (15 s and 30 s, captions and hook)
– three Pinterest pins (1000 × 1500 px, text overlay)
• Deliver editable files, exports, and a Loom walkthrough.
Long-term scope (week 2 and beyond)
• Weekly batches of fresh banners and video variations for Instagram, TikTok, and Pinterest.
• CRO tweaks to the funnel driven by GA4 and Meta/Google Ads data.
• WhatsApp retargeting assets: opt-in message template, follow-up image, short voice-note script.
• Monthly design QA and brand refinement in collaboration with our in-house marketer.
Must-have profile
• Documented wins in German cosmetic or medical aesthetics—show actual CVR/CTR improvements.
• Fluent German for micro-copy and disclaimers; solid English for team calls.
• Strong sense of “German clean” design—minimalist, trustworthy, no loud sales graphics.
• Tools: Figma, Adobe CC (or CapCut), basic Tailwind/CSS skills for GoHighLevel.
• Deep working knowledge of Heilmittelwerbegesetz and GDPR.
• Ability to launch the new funnel and first creative pack inside 48 hours of award.
Deliverables & milestones
Day 1: low-fi wire + colour/typography mood board approved by marketing
Day 2: live two-step funnel, three banners, two videos, three pins approved by ad platforms
Week 2--n: four to six new creatives per week, funnel tweaks, WhatsApp retargeting set live
KPIs: landing-page CVR ≥ 8 %; CPL on paid social ≤ €20; no-show rate ≤ 20 %
How to apply
Start your proposal with BERLIN24 so we know you read the brief.
Link one German-market landing page you designed and state the CVR uplift achieved.
Link one Instagram or TikTok ad (or private Loom) that delivered more than 3 % CTR in a beauty/health campaign.
In no more than 120 words, outline how you will put our two-step funnel live in 48 hours.
Quote a fixed fee for the 48-hour sprint (includes all deliverables above) and a weekly retainer for ongoing creative and CRO work (two revision rounds included).
We review applications continuously and will award as soon as we see a perfect fit. Be ready to join our Slack workspace and attend a kick-off call (CET) within hours of selection. We look forward to working with a designer who can deliver fast, compliant, and high-converting work.