Full Brand Identity Design for Therapist – Instagram & TikTok Presence (PLEASE READ BEFORE BIDDING)
Budget: $30 – $250 USD
Project Name: Mindfuelness — Building a Soulful, Elegant Digital Brand
https://www.instagram.com/_mindfuelness
Overview
I'm a bilingual therapist (serving both Spanish and English speakers across the Americas) looking for a creative professional to develop a complete, cohesive brand identity and visual system for my online presence — primarily focused on Instagram and TikTok.
This is not just a logo project — it is about crafting a strong, emotionally intelligent, and visually elegant personal brand that reflects the depth of psychodynamic therapy in a modern, fresh, and approachable way.
Scope of Work
1. Brand Identity & Visual System
Logo Design: Main logo + social media-friendly icon version
Color Palette & Typography: Clean, emotional, modern, and grounded — not pastel or sterile
Moodboard & Brand Style Guide: Including color codes (HEX, RGB, CMYK), logo usage rules, and font pairings
2. Social Media Template Kit
10 editable Canva templates for:
Instagram/TikTok Reels covers
Static post formats (quotes, reflections, carousels)
Story layouts
Templates must follow the brand identity and allow for future in-house content creation
3. Voice & Tone Guide
Short document outlining:
My brand personality: bold, emotionally intelligent, young, and fresh
How to write captions that feel grounded, empathetic, and challenging (not “pop psych”)
Messaging do’s & don’ts
Bilingual tone adaptability (EN/ES)
4. Final Deliverables
Editable files: .AI, .PSD, and Canva (non-negotiable)
Optimized exports for social media and web (PNG, JPG, SVG)
Font files (if free) or links to license any paid fonts
Full brand guide (non-negotiable)
Delivery of HEX, RGB, and CMYK color values
30 days of post-project support
Visual Aesthetic & Brand Tone
Elegant, minimal, and slightly bold — not overly feminine or generic
Avoid clichés (no brains, hearts, or lotus icons unless abstracted)
Inspired by the visual and tonal balance of Esther Perel: https://www.estherperel.com intelligent, warm, and distinctly refined
Prefer intentional color over black-and-white minimalism — think terracotta, olive, muted lavender, deep navy, beige
Another visual example: https://www.aesop.com/us/
Tone: professional yet warm, emotionally grounded, insightful and safe, but not clinical
Ideal Collaborator
Experience working with mental health, wellness, or personal brands
Strong portfolio of branding + social media assets
Familiar with trends and formatting for Instagram and TikTok
Excellent communicator with the ability to listen and capture voice
Able to deliver on time, with clarity and transparency
Timeline
I need the entire project completed within 5–7 calendar days from the official start date.
Please only apply if you're confident in delivering all deliverables (logo, brand identity, templates, tone guide, and final files) within one week.
To Apply, Please Include:
A brief intro + your approach to holistic brand building
2–3 relevant portfolio samples (branding + social content, ideally for wellness/therapy/personal brands)
Your total flat fee for the entire scope of work above (or breakdown if needed)
Notes
Please only apply if your bid includes the full scope. I am not looking to negotiate pricing post-award. Transparency from the start is very important to me.
Looking forward to co-creating something beautiful and grounded for Mindfuelness!
https://www.instagram.com/_mindfuelness
Overview
I'm a bilingual therapist (serving both Spanish and English speakers across the Americas) looking for a creative professional to develop a complete, cohesive brand identity and visual system for my online presence — primarily focused on Instagram and TikTok.
This is not just a logo project — it is about crafting a strong, emotionally intelligent, and visually elegant personal brand that reflects the depth of psychodynamic therapy in a modern, fresh, and approachable way.
Scope of Work
1. Brand Identity & Visual System
Logo Design: Main logo + social media-friendly icon version
Color Palette & Typography: Clean, emotional, modern, and grounded — not pastel or sterile
Moodboard & Brand Style Guide: Including color codes (HEX, RGB, CMYK), logo usage rules, and font pairings
2. Social Media Template Kit
10 editable Canva templates for:
Instagram/TikTok Reels covers
Static post formats (quotes, reflections, carousels)
Story layouts
Templates must follow the brand identity and allow for future in-house content creation
3. Voice & Tone Guide
Short document outlining:
My brand personality: bold, emotionally intelligent, young, and fresh
How to write captions that feel grounded, empathetic, and challenging (not “pop psych”)
Messaging do’s & don’ts
Bilingual tone adaptability (EN/ES)
4. Final Deliverables
Editable files: .AI, .PSD, and Canva (non-negotiable)
Optimized exports for social media and web (PNG, JPG, SVG)
Font files (if free) or links to license any paid fonts
Full brand guide (non-negotiable)
Delivery of HEX, RGB, and CMYK color values
30 days of post-project support
Visual Aesthetic & Brand Tone
Elegant, minimal, and slightly bold — not overly feminine or generic
Avoid clichés (no brains, hearts, or lotus icons unless abstracted)
Inspired by the visual and tonal balance of Esther Perel: https://www.estherperel.com intelligent, warm, and distinctly refined
Prefer intentional color over black-and-white minimalism — think terracotta, olive, muted lavender, deep navy, beige
Another visual example: https://www.aesop.com/us/
Tone: professional yet warm, emotionally grounded, insightful and safe, but not clinical
Ideal Collaborator
Experience working with mental health, wellness, or personal brands
Strong portfolio of branding + social media assets
Familiar with trends and formatting for Instagram and TikTok
Excellent communicator with the ability to listen and capture voice
Able to deliver on time, with clarity and transparency
Timeline
I need the entire project completed within 5–7 calendar days from the official start date.
Please only apply if you're confident in delivering all deliverables (logo, brand identity, templates, tone guide, and final files) within one week.
To Apply, Please Include:
A brief intro + your approach to holistic brand building
2–3 relevant portfolio samples (branding + social content, ideally for wellness/therapy/personal brands)
Your total flat fee for the entire scope of work above (or breakdown if needed)
Notes
Please only apply if your bid includes the full scope. I am not looking to negotiate pricing post-award. Transparency from the start is very important to me.
Looking forward to co-creating something beautiful and grounded for Mindfuelness!