Facebook / tick tok product advertisement

I am looking to advertise on Facebook and TikTok for my kids watch website. The main goal of the advertisement is to drive sales. I would prefer an image and or video format for the ad, as I feel it will tell a better story and capture the viewer's attention. The advertisement should communicate the values of my brand in an intriguing way, and must be optimized for mobile devices. It should be designed for a sophisticated audience, who will be interested in the product. Additionally, the ad should be tailored to each platform, making sure to utilize all of the latest trends and design elements in order to capture the audience. If successful, this ad campaign on Facebook and TikTok can reach a larger audience, drive increased brand awareness and ultimately achieve my goal of driving sales.