FMCG Product Design for Shelf Appeal

I'm looking for a creative and talented product designer to revamp the design of our FMCG product. The main goal of this redesign is to enhance the shelf appeal and catch the potential customers' attention.

Key Priorities:
- **Color Scheme**: We aim to have a vibrant and fun design that instantly stands out on the shelf.
- **Packaging Shape**: The current packaging is standard, we want a new shape that is both attractive and functional for the product.

The design should evoke:
- **Fun and Playful**: We want our product to be seen as a fun and engaging choice for customers.
- **Fresh and Vibrant**: The design should also be able to convey freshness and vibrancy, two key attributes of our product.

Ideal Skills and Experience:
- Proven experience in FMCG product design, especially with a focus on shelf appeal.
- Proficiency in color theory and the ability to create visually appealing color schemes.
- A creative approach to packaging design, ensuring it is not only eye-catching but also practical.
- Understanding of consumer psychology and the ability to evoke desired emotions through design.